Hope for GJAW 2025 to Boost New Car Sales in Indonesia

KatadataOTO – Gaikindo Jakarta Auto Week (GJAW) 2025 will be held again. The automotive exhibition will be held at ICE BSD, Tangerang from November 21-30, 2025.

Many parties have high hopes for GJAW 2025. Because it is considered capable of stimulating the new car market in the country.

However, there are several things that must be considered to encourage people to spend their money.

"Manufacturers and Gaikindo need to treat this event as a conversion engine, not just a showcase," said Josua Pardede, Chief Economist of Permata Bank to KatadataOTO, on Wednesday (12/11).

Photo : Mazda

Josua suggested that Toyota, Honda, Daihatsu, Suzuki, and BYD bring their best-selling products.

Then, present four-wheeled vehicles with a price tag of Rp 100 million to Rp 500 million. Then, highlight Multi-Purpose Vehicles (MPV).

Also, showcase fuel-efficient vehicles that meet the needs of families in the country. Don't forget to hold back on non-essential features to keep the price affordable.

"At the exhibition venue, prepare financing packages that normalize installments, offer low down payments, flexible installment periods, and on-the-spot pre-approval with payment partners," Josua continued.

He also provided other suggestions, such as using used vehicles to reduce the down payment.

The exhibition space could also be turned into a decision-making location with relevant test drive routes. Provide a five-year ownership simulation, and transparency on service and spare parts costs.

Manufacturers and payment companies must also ensure fast document processing. Then, a clear unit handover date.

"Ensure the supply (of units) is ready with favorite colors and transmissions, so orders are not delayed," concluded Josua.

As for electric cars and hybrids, Josua suggested focusing on directly tangible value.

For example, home charging installation packages, assistance with increasing electrical power, easy-to-understand battery warranties, and a cost-per-kilometer simulation compared to gasoline vehicles in the affordable segment.

Gaikindo must also set aside special days for communities and business players.

Furthermore, closing with corporate fleet sales. Then, strengthening partnerships with banks and financing companies.

Photo : KatadataOTO

This is important to ensure sufficient credit quotas. Being able to offer competitive interest rates and a seamless on-site purchasing process.

"Implement integrated marketing based on visitor data for post-exhibition follow-ups, while maintaining stock management so that ordered units are delivered promptly," Josua emphasized.

With the various combinations above, Josua believes the new car sales target will be more realistic to achieve by the end of the year.