Mitsubishi Capitalizes on Pre-Eid Momentum at IIMS 2025

KatadataOTO – The IIMS 2025 (Indonesia International Motor Show) exhibition officially opened on February 13, 2025. This event is expected to help boost vehicle sales, especially after a slowdown in 2024.

PT MMKSI (Mitsubishi Motors Krama Yudha Sales Indonesia) is also participating, although without presenting any new models. However, a number of programs will be implemented to attract consumer interest.

“At this IIMS, we will take advantage of the momentum leading up to Eid, so consumers can get more attractive sales programs,” said Irwan Kuncoro, Director of Aftersales & Marketing Division at PT MMKSI at JIExpo Kemayoran recently.

The Eid momentum is indeed often seen as a time when consumers start purchasing new vehicles.

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Taking advantage of this, Mitsubishi is confident it can secure thousands of SPK (Vehicle Order Letters) during IIMS 2025.

“We want as many as possible, but at least around 2,000 SPK,” said Irwan.

Speaking of the models on offer, he revealed that the Xpander is still a mainstay, especially the Ultimate and Xpander Cross types. Then there is the newest variant of the Xforce, the Ultimate DS.

Leading up to Eid, Mitsubishi will prepare a number of attractive offers, from leasing packages to vehicle accessories.

“We have additional cashback, gifts, leasing packages, and also accessories. The cashback is in the millions and varies for each model,” revealed Irwan.

For your information, IIMS 2025 takes place from February 13-23, 2025. A number of attractive programs are offered by Mitsubishi, such as a free dashcam for the purchase of any Xforce variant.

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Then there is a low down payment program starting from 15 percent for all types or 25 percent specifically for the Diamond Sense version, which is equipped with Mitsubishi's ADAS (Advanced Driver Assistance System) feature suite.

For Xpander purchases, an installment program is available starting from Rp 5.5 million for financing programs from the third and fifth years as a celebration of 55 years of Mitsubishi Motors in Indonesia.

Other additional benefits include free Konica Minolta or Solargard window film, and a Smart Silver maintenance package for periodic service up to 50,000 kilometers or four years.