Harley-Davidson Sales in Indonesia Expected to Increase in 2025

KatadataOTO – PT JLM Auto Indonesia, as the Brand Holder Agent (APM) for Harley-Davidson in Indonesia, is optimistic about increasing its sales figures in Indonesia in 2025. This is because last year, their market experienced growth despite the automotive industry being under pressure.

The company aims to achieve these positive results again in 2025, especially as economic conditions are believed to be better than last year.

“We saw a sales increase of over 40 percent at the end of last year. For this year, we also hope to see an increase,” said Irvino Edwardly, Sales and Director of PT JLM Auto Indonesia, to the media some time ago.

Unfortunately, he did not specify how much growth could be achieved by the end of the year.

Photo : Courtesy

To achieve this, they will launch several new products in the country. This is expected to broaden the range of vehicle choices and meet the public's riding needs.

Furthermore, PT JLM Auto Indonesia, as the APM for Harley-Davidson in Indonesia, plans to increase the number of its dealerships in the country. This step is being taken to get closer to its customers.

The presence of these new dealerships will bring Harley-Davidson's total to six outlets spread across various locations.

“We will be opening our sixth dealership. It will be located in Surabaya, East Java,” Irvino Edward later revealed. Currently, they only have five dealerships. Some of these are in Jakarta, while the rest are spread across Bandung, Solo, and Bali.

Holding an Event for the Community

To strengthen the relationship between the company and its consumers, PT JLM Auto Indonesia plans to hold various programs with the community. One of them is the Indonesia Harley Fest 2025, which will be held on February 15, 2025, at Melasti Beach, Bali.

Several communities, including the Harley Owners Group (HOG) from various chapters, have confirmed their participation. It is even reported that members from neighboring countries such as Malaysia, Thailand, the Philippines, and even the United States will attend.

Photo : KatadataOTO

Some members are even planning to tour from various locations to reach the festival venue. This will provide a more diverse experience.

“To support the event, we will prepare support vehicles such as tow trucks. This way, motorcycles can be transported if the bikers feel tired,” he concluded.