Sales Decline in Indonesia Draws Attention from Toyota Japan
01 February 2026, 13:00 WIB
The automotive competition landscape in Indonesia has changed since the arrival of Chinese cars, recording rapid growth since 2023.
However, Chinese brands need to be consistent in the long term if they want to challenge the dominance of manufacturers from the Land of the Rising Sun.
Meanwhile, South Korean manufacturers Hyundai and Kia seem to need to readjust their strategy amidst the tight automotive competition in the country.
In full, here KatadataOTO summarizes the retail sales data for Japanese, Korean, and Chinese brands in Indonesia over the last three years. As a note, retail sales represent distribution from dealers to consumers.
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