Polytron to Launch New Electric Car in 2026
21 January 2026, 11:00 WIB
A Look at Japanese-Korean Brand Sales Following the Entry of Chinese Cars
The automotive competition landscape in Indonesia has changed since the arrival of Chinese cars, recording rapid growth since 2023.
- Wednesday, 14 January 2026 | 15:00 WIB
However, Chinese brands need to be consistent in the long term if they want to challenge the dominance of manufacturers from the Land of the Rising Sun.
Meanwhile, South Korean manufacturers Hyundai and Kia seem to need to readjust their strategy amidst the tight automotive competition in the country.
In full, here KatadataOTO summarizes the retail sales data for Japanese, Korean, and Chinese brands in Indonesia over the last three years. As a note, retail sales represent distribution from dealers to consumers.
Retail Sales 2023
Japanese Brands (Total: 821,076 units)
- Toyota: 325,395 units
- Daihatsu: 194,108 units
- Honda: 128,010 units
- Suzuki: 82,244 units
- Mitsubishi: 81,792 units
- Mazda: 4,902 units
- Lexus: 2,280 units
- Nissan: 1,824 units
- Subaru: 521 units
Photo: Courtesy
Chinese Brands (Total: 32,898 units)
- Wuling: 25,992 units
- Chery: 3,952 units
- DFSK: 1,598 units
- MG: 1,154 units
- Neta: 166 units
- Seres: 36 units
South Korean Brands (Total: 37,315 units)
- Hyundai: 35,736 units
- Kia: 1,579 units
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