A Look at Japanese-Korean Brand Sales Following the Entry of Chinese Cars

Retail Sales 2024

Japanese Brands (Total: 717,619 units)

1. Toyota: 293,788 units
2. Daihatsu: 168,263 units
3. Honda: 103,023 units
4. Mitsubishi: 74,030 units
5. Suzuki: 69,392 units
6. Mazda: 4,318 units
7. Lexus: 2,758 units
8. Nissan: 1,427 units
9. Subaru: 620 units

Chinese Brands (Total: 54,281 units)

1. Wuling: 25,067 units
2. BYD: 13,964 units
3. Chery: 8,626 units
4. MG: 4,123 units
5. Aion: 960 units
6. Tank: 600 units
7. Neta: 570 units
8. BAIC: 198 units
9. Seres: 98 units
10. Haval: 75 units

South Korean Brands (Total: 23,312 units)

1. Hyundai: 22,097 units
2. Kia: 1,215 units

Retail Sales 2025

Japanese Brands (Total: 609,183 units)

1. Toyota: 258,923 units
2. Daihatsu: 137,855 units
3. Honda: 71,233 units
4. Mitsubishi: 70,338 units
5. Suzuki: 64,838 units
6. Mazda: 3,232 units
7. Lexus: 1,523 units
8. Nissan: 941 units
9. Subaru: 300 units

Photo: KatadataOTO

Chinese Brands (Total: 108,125 units)

1. BYD: 44,342 units
2. Wuling: 20,607 units
3. Chery: 19,485 units
4. Denza: 7,324 units
5. Aion: 6,940 units
6. Jaecoo: 2,500 units
7. Geely: 2,194 units
8. MG: 1,856 units
9. GWM: 1,449 units
10. DFSK: 849 units
11. Xpeng: 824 units
12. Jetour: 804 units
13. BAIC: 677 units
14. Neta: 406 units
15. Maxus: 192 units
16. Seres: 151 units

South Korean Brands (Total: 19,937 units)

• Hyundai: 19,664 units
• Kia: 273 units