GJAW 2025 Still Feels Not Appealing Enough to the Public
28 November 2025, 06:05 WIB
Its own domestically produced SUV is one of the Suzuki Fronx's key advantages in a highly competitive segment.
KatadataOTO – The trend for SUV (Sport Utility Vehicle) type vehicles in Indonesia continues to grow. This is proven by several car manufacturers in the country competing to present their flagship products.
The SUV itself is a vehicle that has a wider cruising range. This is because one of its advantages is high ground clearance.
The choice of these models in the country is quite abundant. Especially in the quite crowded compact SUV segment.
PT Suzuki Indomobil Sales (SIS) itself has joined in enlivening the market by relying on the Fronx. This new coupe-style car stands out compared to competitors in its class.
Various advantages are present to attract potential customers. One of them is being a locally made product.
The Suzuki Fronx enters Indonesia as a unit made in Cikarang, West Java. This can add a sense of security and assurance.
“We see innovation not just as an exclusive trend, but as meeting a collective need at the right time,” said Harold Donnel, 4W Marketing Director of SIS some time ago.
Besides the facts above, the Suzuki Fronx also has other important assets. Ranging from an affordable price to the embedded ADAS technology.
This is what makes Suzuki's coupe SUV popular among consumers. Even at the GIIAS 2025 event, orders for the Suzuki Fronx dominated alongside the XL7.
Then, with its compact dimensions, the Suzuki Fronx has a turning radius of only 4.8 meters. This figure is quite small compared to its competitors.
It is known that Suzuki's SUV competitors have a turning radius of over 5 meters. Making U-turn maneuvers quite difficult.
Then, to ensure safe and comfortable driving during the journey, there is an ADAS system. This technology is called Suzuki Safety Support.
It includes safety features such as DSBS, BSM, LKA, RCTA, LDW, VSW, LDP, Hill Hold Control, Parking Sensor, HBA, Around View Monitor, ACC, and Head Up Display.
The features above can provide more comfort on every journey. Because they can ease the driver's tasks.
Then, speaking of price, the Suzuki Fronx is also marketed at a fairly affordable price. Because to own this unit, it can be obtained with a price tag starting from the Rp 200 million range.
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