Alan Walker Is The New Face of Jetour This Year

KatadataOTO – Chinese automotive brand, Jetour is partnering with renowned musician Alan Walker as its global brand ambassador for 2025. As part of the collaboration, a new single will be released globally this month.

Jetour revealed that Alan Walker is the right choice because he can reflect the Travel+ philosophy, which connects cultures and the world through music. The hope is to reach music and automotive fans worldwide.

“We believe this collaboration will inspire many people to realize their dreams and explore limitless journeys,” said Moch Ranggy Radiansyah, Marketing Director of PT Jetour Motor Indonesia in an official statement, quoted Thursday (9/1).

According to him, Alan Walker's music can represent the spirit of the younger generation, which is dynamic, full of energy, and eager to try new things.

Photo : Jetour

The Travel+ concept promoted by Jetour can also be brought to life by Alan Walker through electronic music and provide a new color and identity for Jetour. 

“This is in line with Jetour's values of always innovating with the latest technology to provide a modern and enjoyable driving experience,” he affirmed.

For your information, Jetour is already present in Indonesia and plans to build a factory for domestic and export needs.

Currently, Jetour's vehicle lineup is CKD (Completely Knocked Down), meaning it is locally assembled, but it still uses the facilities of PT HIM (Handal Indonesia Motor).

“In the long term, the hope is of course to build our own factory and export to other countries,” said Ranggy on a different occasion.

Photo : Jetour

The models currently assembled locally by Jetour are Dashing and X70 Plus. Both products were previously introduced at the GIIAS 2024 (Gaikindo Indonesia International Auto Show) event.

The Jetour X70 Plus targets urban family consumers and is a three-row configuration SUV (Sport Utility Vehicle).

Meanwhile, the Jetour Dashing has a sportier look and a smaller capacity of five passengers, or a 5-seater. Both the X70 Plus and the Dashing are gasoline-powered cars, not hybrid or BEV (Battery Electric Vehicle).