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Auto2000's Digiroom application is claimed to have received a positive response from its loyal customers in the country.
KatadataOTO – Auto2000, as the official Toyota dealer network under PT Astra International Tbk, presents the latest version of the Digiroom application.
The update is claimed to provide a better experience, especially for customers.
The Digiroom application now comes in a more accessible, complete, and transparent version for loyal consumers.
“Without the full support of Astra's management, we would not have been able to launch Digiroom today,” said Anton Jimmi Suwandi, on the sidelines of the launch event in Tangerang (06/12).
He further said that the Digiroom update is Auto2000's commitment to making things easier for customers.
This allows consumers to interact more easily, from purchasing a unit to after-sales services.
Various new features have been added to the application, giving users more freedom to access a number of Auto2000 services.
From purchasing new or used cars, booking services, loyalty programs, to trade-ins. Everything is faster and more accurate thanks to digital integration.
“Car purchases are now more informative; there are photos, videos, and prices, all of which are transparent,” explained Anton.
Booking e-services has also been made simpler, so customers no longer need to come to the dealership to make an appointment.
Another highlighted feature is Purchase Tracking. Customers can monitor the purchase process in real-time.
Vehicle repairs have also been simplified, analogous to shopping on a marketplace.
“After the SPK (Vehicle Order Letter), customers can see the process, how far along the car is. This is important to provide peace of mind,” said Anton.
It was further stated that the Digiroom application has been downloaded 500,000 times. The number of active users is said to have reached 20,000 people.
Meanwhile, e-service transactions through Auto2000's digital platform are claimed to have exceeded 40 million services in 1 year.
Through the system update on the Digiroom application, Auto2000 hopes that consumers will be more satisfied.
It can also open up opportunities for further input for future development.
“This application is infinite in nature. Our services will not stop because we will continue to develop them,” said Anton.
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