The Importance of Having a National Car Like Malaysia, Maintaining Competitiveness
08 August 2025, 22:30 WIB
Esemka's Instagram account drew netizens' attention after reactivating with a single post.
By Satrio Adhy
KatadataOTO – The name Esemka is once again in the spotlight among netizens. After disappearing for two years, they are now active on social media again.
It was noted that on Monday (27/1), the Instagram account @esemkaindonesia suddenly uploaded a post again.
“Happy commemoration of Isra Miraj of Prophet Muhammad SAW 27 Rajab 1446 Hijriah,” wrote the car manufacturer from Solo, Central Java.
This is their first post after a long disappearance. Because the last time Esemka was active on Instagram was in August 2023.
At that time, the four-wheeled vehicle brand, synonymous with Joko Widodo (Jokowi), uploaded a photo with information about the features of the Esemka Bima 1.3's headlights.
It was explained that the product already uses a projector lighting system. So it can provide maximum illumination.
“The Esemka Bima 1.3's projector headlamp is the best headlamp choice that can certainly penetrate steep and dark roads. Especially to accompany your journey at night,” they said.
Of course, Esemka's return to social media has drawn responses from netizens, with many people being surprised.
“Oh, are they still around?” said the account @khputra.
On the other hand, some also connected Esemka with the IIMS 2025 event. Considering the event will start on the upcoming February 13.
Thus asking whether the manufacturer from Solo, Central Java, will participate again in the automotive exhibition at JIExpo Kemayoran, Jakarta.
“Signs of attending IIMS,” said @ilham.m_.
Indeed, they had previously enlivened IIMS 2023. At that time, they occupied a booth in Hall A of JIExpo Kemayoran.
Esemka showcased the Bima EV to the Bima 1.3. The vehicle lineup immediately caught the public's attention.
Even a number of state officials visited the locally made car. Jokowi even took a photo there.
In this exhibition, Esemka also brought home two awards at once. The first was ‘best EV Commercial Car’ for the Bima EV product.
Furthermore, Esemka also won the award for ‘favorite local brand’ or the best local brand at IIMS 2023.
Unfortunately, after that, they were absent from IIMS 2024 and several other exhibitions. Not long after, Esemka also disappeared from social media.
So, will Esemka return to market its products at IIMS 2025, as there are still two more brands to be announced on Tuesday (4/2).
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