Hino Affirms Indonesian-Made Products Have High Standards
22 January 2026, 12:00 WIB
Hino acknowledges that Chinese trucks, imported with various advantages, are making competition increasingly difficult.
By Adi Hidayat
KatadataOTO – It cannot be denied that 2025 will be a tough year for the automotive sector. Especially for the commercial vehicle sector like Hino because it has to compete with trucks from China.
As a result, demand has experienced a significant decline compared to previous years. The impact is also quite long-lasting because the production volume has to be adjusted until it becomes very small.
“Currently, the capacity of the Hino factory in Purwakarta is 75,000 units per year. However, in 2025, only about 25 percent of the total vehicles that can be produced will be used,” said Harianto Sariyan, Director of PT Hino Motors Manufacturing Indonesia (21/01).
The presence of Chinese trucks has indeed had an impact on the country's commercial vehicle industry. This is because the units offered are sold at a lower price compared to domestically made ones.
“They receive many conveniences, including the removal of entry requirements such as taxes and so on. Meanwhile, when we import steel, we are subject to various fees, making our prices uncompetitive,” he said.
This situation certainly has a negative impact on various sectors. Especially since PT Hino Motors Manufacturing Indonesia employs many direct and indirect workers.
“There have been no dismissals, but we are adjusting production numbers. The supporting industries are also affected due to a decrease in orders,” he then added.
He also revealed that Hino has conveyed this situation to the government through the Association of Indonesian Automotive Industries or Gaikindo. Unfortunately, until now, there has been no concrete policy to protect domestic producers.
It should be noted that Hino has made Indonesia one of its global production hubs. They built a factory with a total area of 296,000 square meters, a building area of more than 169,000 square meters, and employ 1,548 people.
Throughout 2025, Hino has produced 18,450 units. This figure is down 22.6 percent compared to 2024, which produced at least 23,823 units.
The manufacturer, which has been established for 43 years, is ranked as the 11th largest vehicle manufacturer in Indonesia.
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