Toyota's 2024 Sales Decline But Still Dominate

KatadataOTO – Toyota Sales in 2024 experienced a fairly deep decline compared to the achievements in 2023. This is evident from the data from the Association of Indonesian Automotive Industries or Gaikindo.

Based on that data, it was reported that Toyota's retail sales in 2024 only reached 293,788 units, or 33 percent of the national market. This figure is lower than the achievement in the same period last year, which was 325,395 units, equivalent to 32.6 percent of the total market.

The decline in retail was also reflected in the company's wholesales throughout 2024. From January to December 2024, vehicle shipments from the factory to dealers amounted to 288,982 units, or 33.4 percent of the market.

This figure is smaller than last year's achievement of 336,777 units, which gave Toyota a 33.5 percent share of the total market.

Photo : TrenOto

Despite experiencing a decline in both retail and wholesale sales, Toyota remains the best-selling manufacturer in Indonesia. In fact, five of their models made it into the top 10 best-selling cars in Indonesia.

Specifically for the Toyota Kijang Innova, its sales even reached 63,676 units, making it the most shipped model to dealers throughout 2024.

Then, the second position is occupied by the Toyota Avanza with sales of 55,838 units. The "car for the masses" is still considered to meet the driving needs of the public making it quite popular.

Photo : KatadataOTO

Toyota's third best-selling model is the Calya, which recorded wholesales of 39,909 units throughout 2024. Meanwhile, the Rush became the manufacturer's best-selling SUV, having sold 31,753 units in the same period.

The Agya rounds out Toyota's top five best-selling models. The car, which is in the LCGC segment, recorded wholesales of 19,795 units.

Toyota Kijang Innova : 63,676 units

• Toyota Avanza: 55,838 units
• Daihatsu Sigra: 54,709 units
• Honda Brio : 51,133 units
• Daihatsu Gran Max Pick Up: 42,122 units
• Toyota Calya: 39,909 units
• Mitsubishi Xpander: 32,906 units
• Toyota Rush: 31,753 units
• Suzuki Carry: 30,075 units
• Toyota Agya: 19,795 units