Vespa Celebrates 79th Anniversary, Ready to Pamper Consumers

KatadataOTO – Piaggio Indonesia recently celebrated Vespa's 79th anniversary. To celebrate, the Italian brand is holding a mall exhibition.

The event is held at Bintaro Jaya Xchange Mall 2, on the LG (Lower Ground) floor, from May 09 – 18, 2025.

They invite automotive enthusiasts to have an exciting experience, together with Vespa and other brands under the Piaggio Group, such as Aprilia and Moto Guzzi.

"Vespa's 70th anniversary celebration is the right moment for us to get closer and foster togetherness with lovers of premium automotive products and the community," said Ayu Hapsari, PR & Communication Manager of Piaggio Indonesia, on Friday (09/05).

Photo : KatadataOTO

Ayu explained that they have prepared various interesting programs. Such as riding and gathering with Vespa users.

"In addition, they can see Vespa's journey as a timeless icon that continues to inspire lifestyles from generation to generation," said Ayu.

Furthermore, Ayu stated that Vespa has successfully spoiled its consumers for nearly eight decades.

By presenting a variety of superior products. Thus being able to meet the desires of two-wheeled vehicle enthusiasts.

On the other hand, Piaggio Indonesia also introduced a series of the latest collections and new colors for the Vespa matic line.

Each color on the Vespa is said to have a unique character. Able to reflect a modern lifestyle and the courage to be different.

The manufacturer from the Land of Pizza claims to have just added new colors to the Vespa Primavera.

Such as Red Coraggioso, Yellow Curioso, and White Innocente. They can be adjusted to the tastes of Vespa matic fans.

Meanwhile, the Vespa Sprint is available in Green Magnetico, Black Convinto, and Red Coraggioso.

Then, the Vespa GTS Super Sport is marketed with color options from Grey Travolgente Matt to the classic Green Ambizioso.

Photo : KatadataOTO

Making it more interesting, the Piaggio Medley comes with a fresher feel. As it has just been given the Nero Meteora and Blue Ardesia colors.

Finally, if you want to own one of the 2025 Vespa matic models, you can come directly to their exhibition until Sunday (18/05).

Moreover, there are various attractive programs, such as discounts if you purchase one of the Piaggio motorcycles there.