Strategies for Audio Business Owners to Survive as New Car Sales Decline
28 January 2026, 09:00 WIB
The Speaker Art In Motion Time Machine is marketed at approximately Rp 400 million and targets Indonesia's ultra-rich.
KatadataOTO – PT Audio Plus Indonesia introduces Art In Motion (AIM) as an ultra high-end speaker brand. The sound system from Sweden targets the audiophile community in the country.
AIM itself is a product developed by Marian Gadau. He is said to have decades of experience as an automotive interior designer.
Starting from Marian's dissatisfaction with his car's audio quality, the Polish man developed AIM with special materials.
“We don't just engineer speakers and subwoofers. Our job is to bring the listener back to the original moment the recording was made in great detail,” said Marian in Jakarta (16/10).
Marian is known to have been an important figure behind the Koenigsegg audio system. Relying on AIM, he has successfully won various audio competitions in Europe.
During a media gathering in the West Jakarta area, it was mentioned that AIM's flagship product is Time Machine.
It is special because every AIM Time Machine speaker is made using aerospace-grade carbon fiber, high-strength neodymium magnets, and a CNC-machined chassis.
“We are proud to bring Art In Motion to the country. This product meets the high expectations of the ever-growing Indonesian car audio community,” said Andreas Tjahjadi, CEO of Audio Plus Indonesia.
It was further stated that the 3-Way Time Machine speaker set is priced at IDR 460 million. With its fantastic price, this audio system is said to be suitable for users of luxury cars to supercars.
On the same occasion, the AIM Time Machine was shown installed in a Range Rover worth IDR 7 billion.
Combined with the amplifier and all supporting components, the audio system in the aforementioned SUV is priced at IDR 2 billion.
As the sole distributor of AIM, PT Audio Plus Indonesia is committed to providing full access to its ecosystem.
From technical training to after-sales services are prepared for professional installers. This is to ensure the production of a high-class audio standard inside the car.
Audio Plus Indonesia itself has been known as the producer of the Crescendo audio brand and Harmonic Harmony audio cables since 2004.
In addition, they also market products from brands like Ground Zero, Tchernov Cable, Goldhorn, Rainbow Audio, Accuton Automotive, Audio Wave, Silent Coat, and several other international brands.
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