Sailun Group Begins Tire Production in Demak, Central Java

KatadataOTO – Sailun Group announced that they are investing IDR 4 Trillion in Indonesia.

The Chinese tire manufacturer is building a factory in Demak, Central Java. This is intended to strengthen its position in Indonesia.

This move is also made to strengthen the Southeast Asian market. The factory in the country is the 7th of 9 facilities spread across several countries.

“With the operation of Sailun's manufacturing base in Indonesia, we are building a complete ecosystem of products and services. Ranging from PCR, TBR, OTR to Tube and Flap,” said Eko Supriyatin, Sales & Marketing Director of PT Sailun Tire Indonesia in Demak (17/01).

Photo: Special

Sailun Group as a tire manufacturer was founded in 2002. They claim to currently rank as the 10th largest tire manufacturer in the world.

Sailun's products are also marketed in more than 180 countries. It is also supported by four research and development facilities in Asia, Europe, and North America.

The focus is on technology, product quality, and sustainability in the motor vehicle tire business.

Sailun Group's business is claimed to have experienced a sales surge in 2022. At that time, they earned USD 3 billion, or equivalent to more than IDR 50 Trillion.

It is mentioned that they now have more than 1,500 tire product variants. Ranging from passenger and commercial vehicles to special applications such as mining, forestry, and agriculture.

For the Sailun Group factory in Indonesia, they are targeting the production of 3.6 million PCR (passenger car) tires.

Then there are also 600 thousand TBR (bus and truck) tires and 37 thousand OTR (heavy equipment) tires.

It was further stated that Sailun is already supported by several local partners for product marketing.

Photo: Special

They are also currently developing after-sales services. Thus ensuring the availability of tires throughout Indonesia in the near future.

“This is not just an expansion of production capacity, but also an enhancement of our ability to provide more local, responsive, and integrated products and services for our partners,” said Eko.

Sailun Group is optimistic about its ability to compete and provide products that are truly needed by consumers in the country.