UPPF Indonesia Unveils New Corporate Identity at GJAW 2025

KatadataOTO – UPPF Indonesia showcased the company's latest identity through the GJAW 2025 event. The update includes a new brand philosophy visual and a renaming of products.

The hope is to reflect UPPF as an increasingly innovative vehicle protection brand, also relevant to the needs of the Indonesian market.

As a brand refreshment, UPPF is said to be inspired by the strength and structure of shark skin, as it is known to be tough, aerodynamic, and efficient in reducing friction.

The characteristics above led them to name UPPF's new icon Hammerhead.

Photo : Courtesy

"Right now, UPPF Indonesia is just socializing it to the general public, so that the Hammerhead look can be seen by the wider audience," said Asiong, Director of UPPF Indonesia at ICE BSD (22/11).

The Hammerhead series products actually consist of two types. What was previously named PPF Glossy is now Hammerhead Clear and Hammerhead Satin.

Taking advantage of the GJAW 2025 moment, UPPF Indonesia is presenting the Hammerhead Series - Equatorial Edition (EE). This product is specially designed for tropical climates.

It is mentioned that their PPF's advantages include better color stability, resistance to extreme temperatures, and constant protection.

Then, UPPF Color is now named Cobia Color. It comes with 77 new color options, providing choices for people who want to be more expressive.

"UPPF Cobia Color is intended for those who buy a car but are not satisfied with the original color. So, the color can be changed using Cobia Color," explained Asiong.

During the exhibition, UPPF Indonesia is offering attractive packages to entice visitors to try them.

At GJAW 2025, consumers can get a discount of IDR 3 million. There are also extra benefits of up to IDR 8 million.

Photo : KatadataOTO

UPPF Indonesia GJAW 2025 Extra Benefits

• E-money up to IDR 500 thousand
• UFILM Voucher IDR 500 thousand
• Tiket.com Voucher IDR 500 thousand
• Free UPPF Head Unit
• Free 2-year Maintenance
• UPPF Premium Coating
• Interior & Exterior Detailing

Then, during the exhibition, visitors who make a purchase also have the chance to get a Bose Soundlink Flex Speaker, Botslab Dash Cam G300h Pro, or Comfort Carpet.

There is also a Ufilm discount during GJAW 2025, namely a discount of IDR 1 million and a lucky draw cashback of IDR 100 thousand.