Honda Boss Says Affordable EVs Not Yet the Primary Choice for First-Time Buyers

Furthermore, he mentioned that the Honda Brio Satya is still superior. Because it is able to provide ease in terms of long-term ownership.

Like when people go through the process of purchasing, periodic maintenance, until it's sold again, everything is easy.

"So we think it is indeed interesting. But it is interesting for people who are looking for a cheap electric car," Billy emphasized.

Photo : Honda

Honda is Optimistic the Brio Will Sell Well

On the other hand, when asked about public interest in the Honda Brio, Billy was confident their product could be competitive.

Even though by buying an EV, consumers will get a number of privileges. For example, exemption from the odd-even (gage) traffic rule in Jakarta.

However, these privileges apply to the Capital City area and its surrounding regions.

"But in the regions, (we) remain optimistic it won't disrupt the LCGC market. Once again, first-time buyers like Brio consumers have more considerations," he concluded.

The HPM executive stated that Honda Brio Satya sales are actually strong outside of Java Island.

"In Sumatra, Palembang, Medan, Central Kalimantan to Sulawesi, it's still safe," Billy closed his statement.