Not a Price War, Chery Does This to Win Customers' Hearts
28 November 2025, 08:00 WIB
The price of the new Chery Tiggo Cross will be announced at the IIMS 2025 event, and its price is confirmed to be affordable.
By Satrio Adhy
KatadataOTO – The official launch of the Chery Tiggo Cross is just days away. It will be marketed at the IIMS (Indonesia International Motor Show) 2025 event.
According to circulating rumors, the new four-wheeled vehicle will come in two variants, so it can be tailored to consumer needs.
“So at IIMS 2025, we will announce the price immediately. The estimate is slightly above the Tiggo 5X, which was launched at Rp 239 million to Rp 289 million; this one will be a bit higher,” said Mohamad Ilham Pratama, Head of Marketing at CSI (Chery Sales Indonesia) in PIK (Pantai Indah Kapuk), on Monday (10/02).
He further stated that they want to offer the best price for the new Chery car, so that it can be well-received by the public.
Moreover, the product targets a fairly broad segment, from young people to older adults.
“Our segmentation targets the 26 to 45 age range. So, these are active people who are looking for a vehicle to complement their daily activities,” Ilham continued.
For your information, the Chery Tiggo Cross adopts the Tiger Philosophy design language as its design basis or DNA.
This can be seen in the headlights. They are slanted with three blades inside, resembling a tiger's claw.
Meanwhile, below, the horizontal DRL shape is said to represent a tiger's fangs.
Entering the cabin, this car offers comfort for both the driver and passengers. The cabin is quite spacious and equipped with premium soft-touch materials.
Furthermore, to enhance comfort, the Chery Tiggo Cross is equipped with Apple CarPlay and Android Auto connectivity.
There is also an integrated 10.25-inch entertainment screen and meter panel. The Chery Tiggo Cross also comes with an electric sunroof and a high-resolution 360-degree camera.
As for the powertrain, the Chery Tiggo Cross relies on a 1,500 cc engine. It is claimed to produce 144 hp and a peak torque of 210 Nm.
Those interested in purchasing the Chery Tiggo Cross can place an order during the IIMS 2025 event.
The exhibition will be held at JIExpo Kemayoran, Jakarta. It will take place from February 13-23.
As a reminder, Chery is not the only one launching a new product; a number of other brands will be as well.
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