Hyundai Reveals Potential Drop in Car Sales in 2025

KatadataOTO – Hyundai revealed that car sales in 2025 could potentially decrease compared to last year. The presence of new regulations such as VAT and local tax surcharges is seen as a challenge to improving on last year's record.

This is because purchasing power will be affected, potentially causing people to hold onto their funds.

“Last year the market declined, and the prediction is that this will continue in 2025 due to regulatory uncertainty,” said Fransiscus Soerjopranoto, Chief Operating Officer of PT Hyundai Motors Indonesia, earlier today (09/01).

Not only that, he also sees tensions between countries that could potentially burden the industry.

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“Currently, the economy still refers to the United States, so their policies will impact other countries. At that point, the government will have to decide whether interest rates could potentially be lowered or not, and the currency exchange rate will also change,” he added.

This uncertainty will be felt by all manufacturers, and each will implement special strategies to survive.

However, he admitted that the uncertainty from the Indonesian government is slowly improving. Several regions have started issuing regulations to keep the industry positive.

“The Ministry of Home Affairs has urged regional governments to issue policies that can reduce the negative impact of the local tax surcharge,” he then added.

To mitigate the risk of a too-deep sales decline, Hyundai has prepared several strategies. One of them is to launch more models than last year.

According to him, new products can attract people to update the vehicles they already own. The launches will be done in stages so as not to lose momentum.

“We previously mentioned that in 2025 we would bring four new models, but now that has been increased to seven units by the end of the year. We will provide more information later, but for now, the strategy is already underway,” he then affirmed.

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It was previously reported that Hyundai launched the new Creta and Creta N-Line. Both come with different advantages that are expected to meet the needs of the Indonesian market.

The car is available at prices ranging from Rp 299.7 million to Rp 507.2 million.