LCGC Remains the Preferred Choice for Seva Consumers Throughout 2024

KatadataOTO – The automotive industry was directly impacted by the decline in purchasing power that occurred in Indonesia throughout 2024. There were various influencing factors, ranging from the general election to the rise in interest rates.

However, there is one type of four-wheeled vehicle that is still in demand by consumers, namely LCGC (low cost green car).

This was revealed by Seva, a car buying, selling, and financing service platform under the auspices of Astra.

“Our top five are Sigra, Avanza, Rush, Calya and New Ayla. Dominated by LCGC products,” said David Thamrin, Product and Growth Division Head of Seva in Jakarta, Thursday (06/03).

Photo : Toyota

According to David, this achievement is in line with Seva's target market in Indonesia, namely first-time car buyers.

In terms of buyer age, the majority are millennials and Gen Z aged around 27 years and above, accounting for 75 percent of all consumers.

“From a gender perspective, 65 percent are dominated by men and 35 percent are women. As for occupation, 47 percent are private employees, and 33 percent are entrepreneurs,” he continued.

Despite the various challenges to be faced in 2025, they are confident that the Eid momentum is often a time when consumers purchase cars, especially for homecoming (mudik) needs.

“Last year, Seva was still able to record a fairly good performance, growing 17 percent from 2023. There were 17,500 BSTK (Vehicle Handover Reports) with a gross transaction value of Rp 8.2 trillion, a nine percent growth compared to 2023,” he revealed.

To encourage sales growth of new cars in 2025, he explained that a number of promos will be offered to consumers.

Photo : Courtesy

For example, cashback on new car purchases ranging from Rp 500 thousand to Rp 2 million, in addition to discounts from the dealer.

Then there are a number of Seva features that can be used by prospective consumers, such as the loan calculator and instant approval.

“Of course, this can be a tool to help people be wiser in choosing a suitable car, according to their financial condition,” he affirmed.