Motul and Von Dutch Collaborate to Introduce Special Apparel

KatadataOTO – Renowned lubricant brand, Motul officially collaborates with Von Dutch Indonesia to present a range of apparel choices for consumers.

Titled Motul x Von Dutch Custom Culture Series, the two present several attractive exclusive product options, from t-shirts to bags.

According to Motul Indonesia, the decision to partner with Von Dutch is also one of Motul's strategies to embrace various new types of consumers.

“Motul wants to reach a new audience, especially young people and urban enthusiasts who appreciate the visual identity and the story behind each product,” said Welmart Purba, National Sales Director of Motul Indonesia in an official broadcast, quoted Saturday (12/07).

Photo : Motul

Von Dutch's track record in the classic and custom automotive world is one reason Motul Indonesia is partnering with this apparel brand.

The presence of the Motul x Von Dutch collection is expected to be a medium to strengthen the emotional connection between the brand and consumers.

Then create organic exposure for Motul Indonesia and Von Dutch in the public space, as well as strengthen the brand's closeness to the consumer's lifestyle.

“This collaboration unites two entities with aligned cultural heritage, creating products that are not only stylish but also full of historical value and their respective characters,” Welmart affirmed.

For interested customers, all Motul x Von Dutch products are available at various Von Dutch flagship stores and marketplaces.

The price of the Motul x Von Dutch collaboration t-shirt is currently offered starting from around Rp 335 thousand. Then there are hats in the range of Rp 303 thousand, and bags from Rp 360 thousand to Rp 520 thousand.

A Motul x Von Dutch collaboration jacket is also available for customers to purchase, starting from Rp 1.4 million.

Photo : Motul

If you want to see the product range in person, customers can visit the Von Dutch flagship stores located in several regions.

So far, Von Dutch can be found in cities like Gubeng (Surabaya), Ubud (Bali), and Batureksa (Bandung).

“By embracing lifestyle as a communication medium, Motul continues to expand the meaning of performance from the race track to the streets, and even to everyday fashion elements,” he concluded.