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27 January 2026, 10:00 WIB
Motul Indonesia announced its latest collaboration with the largest retail chain in the country.
KatadataOTO – PT Motul Indonesia Energy (MIE) is making another breakthrough. This is of course done to increase sales.
But not only that, MIE's latest move is believed to be able to provide a different experience in buying motorcycle lubricants.
Motul announced a partnership with Alfamart. This largest retail network in Indonesia will sell MIE products.
Furthermore, it is said that Motul and Ipone lubricants can also be obtained on the Alfagift omnichannel platform.
As a result, consumers will find it easier to get the lubricants they need.
“Through this collaboration, Motul presents its range of superior products including Scooter Oil and Scooter scooter gear,” said Welmart Purba, Managing Director of PT MIE in a press release (01/25)
Alfagift itself has recently become a new, easy way to shop. The application's users continue to increase.
According to Alfagift's claim, they have 7.7 million active users. Then there are more than 200 thousand transactions per day.
This collaboration will certainly be able to increase market reach and penetration. Because the number of Alfamart-owned stores is said to have reached more than 20 thousand outlets.
“We are very happy to be able to partner with Alfamart, to bring Motul products closer to consumers,” explained Welmart.
To provide optimal results, Motul has also adapted with local distributors. Such as the collaboration with Alfamart in the regions of Java, Bali, Nusa Tenggara to South Sulawesi.
Thus providing peace of mind for consumers. Because Motul can be found in many places.
Recently, Motul also collaborated with OLXMobbi. So that a number of used car buyers can directly get the benefits of their lubricants.
Motul Indonesia also recently launched a new oil product. This brand from France presents a special lubricant for automatic motorcycles.
It cannot be denied that automatic motorcycles have a fairly large population in Indonesia. So lubricant manufacturers are competing to produce the best products.
The collaboration with Alfamart itself is expected to be able to provide solutions for consumer needs. By relying on Alfamart, consumers can have more freedom in getting choices.
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