New Carry and APV Dominate Suzuki Fleet Sales in 2024

KatadataOTO – SIS (Suzuki Indomobil Sales) fleet sales achieved positive results in 2024. The Japanese manufacturer recorded thousands of units sold.

According to records, 15,000 Suzuki cars were successfully sold to various companies and government agencies.

“This figure contributed 21 percent to Suzuki's total retail sales throughout 2024,” said Aliftia Rizki Annisa, Head of 4W Fleet Sales at PT SIS at IIMS 2025, on Wednesday (19/02).

Aliftia expressed gratitude for last year's achievement, considering the four-wheeled vehicle market was less vibrant in 2024.

Photo : KatadataOTO

She also explained that the new Suzuki Carry is quite popular, managing to dominate with a 46 percent share of their fleet sales.

“Second is the Suzuki APV with 19 percent, while in the passenger car segment, the new Suzuki XL7 leads with a 15 percent dominance,” she continued.

Meanwhile, the all-new Suzuki Ertiga is also no less interesting, as it was able to contribute 13 percent of sales.

“These fleet sales are in high demand by business actors and entrepreneurs in Indonesia,” Aliftia continued.

On the other hand, Jabodetabek (Jakarta, Bogor, Depok, Tangerang, and Bekasi) was the main contributor with a 41 percent share.

In addition, demand was also high in a number of regions, such as East Java, Sumatra, East Kalimantan, North Kalimantan, to Central Java.

She also hopes that last year's achievement can be repeated in 2025, so that Suzuki's fleet sales can be positive again.

Suzuki APV on Display at IIMS 2025

Meanwhile, the Suzuki APV was also present at the IIMS 2025 exhibition. The car attracted a lot of attention from visitors.

“The APV is indeed segmented for corporate clients. So far, this is based on research and discussions with our corporate friends who are our consumers,” said Harold Donnel, 4W Marketing Director of PT SIS on a different occasion.

Photo : KatadataOTO

Harold said the presence of the Suzuki APV is different from other family cars, so not much development has been done on the four-wheeled vehicle.

“The enthusiasm is quite positive, it turns out there's a lot we've learned. Some of our consumers interacted with the sales team (regarding the APV),” Harold added.

It should be noted that the unit displayed at IIMS 2025 is the highest APV Arena type, the SGX, with a price tag of Rp 250.2 million on the road in Jakarta.