Nissan Sales in Indonesia Continue to Fall, Eroded by Chinese Brands

KatadataOTO – Nissan is one of the Japanese manufacturers that seems to be struggling to maintain sales amidst various market challenges.

In Indonesia, Nissan's sales performance is not doing so well compared to other Japanese competitors. This is compounded by the presence of various Chinese manufacturers.

Processed from Gaikindo (Association of Indonesia Automotive Industries) data, Nissan only recorded retail sales (from dealer to consumer) of 76 units throughout May 2025.

This figure has been declining since April, which was 84 units, after reaching a high for 2025 in March with 163 units.

Photo : KatadataOTO

In comparison, Nissan's retail sales from January-May 2025 fell by 8.2 percent to 525 units from 572 units in the same period of 2024.

Nissan Sales January-May 2025 (525 retail units)

• January, 89 units
• February, 113 units
• March, 163 units
• April, 84 units
• May, 76 units

Nissan Sales January-May 2024 (572 retail units)

• January, 93 units
• February, 121 units
• March, 202 units
• April, 80 units
• May, 76 units

Meanwhile, throughout 2024, Nissan only managed to sell 1,472 vehicles. This is a far cry from rivals like Suzuki (69,392 units), Mitsubishi (74,030 units), and Toyota (293,788 units).

In the era of electrification, the Nissan Leaf electric car, once touted as a pioneer of EVs (Electric Vehicles) in the country, has not been heard from in a long time.