Toyota Reveals Cars Must Be Fun to Drive

KatadataOTO – For a long time, Toyota has built a reputation as a manufacturer of safe and reliable cars. Unfortunately, many consider their products to be rather boring.

The Japanese manufacturer responded to the criticism by developing various models in different styles, starting from the GR86, Supra, Land Cruiser, and 4Runner TRD Pro.

“Cars should be fun to drive. Therefore, we will never let our products become mere commodities,” said Koji Sato, President of Toyota, as reported by Carscoops.

He also revealed that Toyota's current customers are not just those who think logically and are satisfied with better specifications and features. Therefore, he can no longer just sell fuel-efficient products or those with a new design.

Photo : Toyota Japan

He believes that current customers are strongly influenced by emotion and passion when making a purchase.

Although he did not explain in detail how Toyota would meet this challenge, many believe that the Japanese manufacturer will launch cars with a different character than before.

Not only will they come with a more aggressive design, but Toyota is also expected to optimize vehicle performance to enhance the emotional connection with customers.

Toyota in Indonesia

In Indonesia, Toyota remains the largest automotive company with sales figures reaching 85,032 units in the period from January to April 2025. This number is claimed to be a 5 percent increase compared to the same period last year.

That number is enough for them to capture 33.2 percent of the total car sales in the first four months of 2025.

This record is expected to continue to grow in the coming months. Moreover, they have confirmed they are ready to bring in many models to meet the public's driving needs.

Photo : KatadataOTO

Of that total, the Toyota Kijang Innova was the best-selling model with sales figures reaching 21,120 units. Meanwhile, the Avanza and Veloz, which have long been one of the backbones, are in second place with a record of 16,444 units.

List of Best-Selling Toyota Cars January -  April 2025

• Kijang Innova : 21,120 units
• Avanza and Veloz : 16,444 units
• Rush : 10,639 units
• Calya : 10,217 units
• Agya : 5,425 units