Without New Models, Kia Offers Attractive Programs at IIMS 2025

KatadataOTO – PT Kreta Indo Artha (KIA), the brand holder of Kia in Indonesia, opened IIMS 2025 with the theme "Journey to Inspire, Transforming Roads with Innovation". At their booth in Hall B, Jakarta International Expo (JIEXPO) Kemayoran, the Korean manufacturer is trying to present a different look.

They created an inspiring space using wood elements and a vertical garden in their 304-square-meter booth. This design reflects Kia's commitment to environmental sustainability while also incorporating a touch of nature to inspire visitors.

Andri Gunawan, Sales Head of PT KIA, mentioned that the theme is in line with the "movement that inspires" spirit championed by Kia. Their presence at this year's exhibition is a form of their existence in the Indonesian automotive industry.

"This time, we are reflecting Kia's spirit to continuously inspire customers' life journeys through a range of innovative and high-quality products," said Andri at the Kia press conference during the booth opening on Thursday (13/2).

Photo : KatadataOTO

Various interesting programs and prizes are offered by Kia specifically for IIMS 2025 visitors. Kia buyers during the exhibition are entitled to receive millions of rupiah in cashback and exclusive souvenirs. 

Kia also provides various transaction conveniences such as 0 percent interest, low down payments, and flexible vehicle ownership programs, including a trade-in option.

Not to be missed, there are also prizes such as the iPhone 15, Samsung Galaxy S9, Apple AirPods 4, and Samsung Galaxy Fit 3; all prizes can be won through a lucky dip program. 

Kia's model lineup in Indonesia includes the MPV, SUV, and EV segments. For MPVs, Kia relies on the Carnival Premiere 7-seater and Carens 6-seater, while for SUVs, there are the new Kia Sonet Premiere and Seltos. 

For EV models, there are the EV9 GT-Line and EV6 GT-Line; their presence is said to affirm Kia's commitment to supporting sustainable mobility. 

Photo : KatadataOTO

"We want to invite visitors to see how Kia is transforming towards more sustainable and inspiring mobility," said Andri. 

Visitors can directly experience the driving sensation of these Kia models in the test drive area.