Dyandra Strengthens Business Commitment in Indonesia, Ready to Hold IIMS 2026

KatadataOTO – Exhibition organizer Dyandra Promosindo strengthens its business commitment in the country, through the use of a new logo inaugurated on Tuesday (01/07). 

The new logo is expected to become a new identity, reflecting Dyandra's dedication to business and event development in the country, including IIMS (Indonesia International Motor Show).

“The name Dyandra now has an arrow among the three D's within it, representing that we must be ready to face the future,” said Daswar Marpaung, President Director of PT Dyandra Promosindo in Jakarta, on Tuesday.

He further explained that Dyandra Promosindo has a number of business units that represent their competence in the world of exhibitions and conventions.

Photo : KatadataOTO

He emphasized that as an exhibition organizer, they will continue to develop various factors, including the human resources within.

According to Daswar, to date, there are 1,000 employees involved in the development of Dyandra Promosindo.

“As part of Indonesia's creative economy ecosystem, we believe that transformation is the key to continue surviving and growing,” he asserted.

For your information, IIMS 2025, organized by Dyandra Promosindo, is claimed to have recorded satisfactory results.

An additional area, namely Gambir Expo, was used to accommodate the increasing number of exhibitors, which reached 190 participants, 56 of whom were car and motorcycle manufacturers.

The series of events also involved 5,000 workers as concrete proof of Dyandra Promosindo's commitment to empowering the workforce and sustainable economic growth.

IIMS 2026 will be held from February 5-15, 2026. It will still use the same venue, JIExpo Kemayoran, Jakarta.

The automotive exhibition serves as a platform for automotive manufacturers to introduce their vehicle lineups and offer attractive purchasing promos for consumers.

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Considering the automotive industry is currently facing various challenges this year in terms of sales and financing or credit.

Reflecting on the number of newcomers at IIMS 2025, there is a chance that IIMS 2026 will see a variety of new participants again, especially from China.

Automotive exhibitions are often used as a platform by various car brands to launch their newest products with attractive purchasing programs.