Yamaha's Hope to Increase New Motorcycle Sales in Indonesia
02 February 2026, 07:00 WIB
Maxi Yamaha Day 2025 was attended by more than 700 bikers from various regions to celebrate this annual event.
KatadataOTO – The Maxi Yamaha Day event is being held again this year. Kudus, Central Java, became the first host city, starting on Saturday (21/06).
Taking place at the Kudus city square, Maxi Yamaha Day 2025 brings a new, more interesting theme. The event was recorded to have been visited by more than 700 bikers from various regions on the island of Java.
While last year's theme was Ride and Camp, Maxi Yamaha Day 2025 introduces Ride a Decade.
This is because the presence of the Maxi Yamaha model in the country has reached 10 years, or a decade, in the Indonesian automotive market.
Furthermore, the Yamaha Nmax was born in 2015 as a pioneer of domestically made large-body scooters.
Removing the word 'camp', in other words, the event is held for just one day. However, the atmosphere created was more festive and communal.
As the name suggests, users of Maxi Yamaha models like the Nmax, Xmax, Aerox, and Lexi gather in one place.
The manufacturer with the tuning fork logo itself makes Maxi Yamaha Day 2025 an appreciation for cross-generational users of the aforementioned scooters.
The Maxi Yamaha Day 2025 event is planned to take place in 14 major cities in Indonesia. Starting from this June until August, Yamaha Indonesia will invite the Maxi family to liven up the event.
Various interesting activities have been prepared to entertain the participants and local residents. From culinary delights to local arts, everything is featured.
Held with a concept open to the public, Maxi Yamaha Day 2025 is expected to gather more than 10,000 people.
“As a form of appreciation to consumers and in celebration of the one-decade anniversary of Maxi Yamaha in Indonesia, we are presenting a new theme this year,” said Rifki Maulana, Manager of Public Relations, YRA & Community at PT Yamaha Indonesia Motor Manufacturing (YIMM) in Kudus on Saturday (21/06).
Rifki further stated that Kudus was chosen because it is a strategic point that is easily accessible to bikers. The 'Clove Cigarette City' is also said to have attractions in terms of its cultural tourism and culinary offerings.
Maxi Yamaha Day 2025 will continue in Pontianak, West Kalimantan. Maxi Yamaha users are expected to prepare themselves.
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