Yamaha's Hope to Increase New Motorcycle Sales in Indonesia
02 February 2026, 07:00 WIB
Yamaha claims that products from its Classy line, such as Filano and Fazzio, have boosted sales in Bali.
By Satrio Adhy
KatadataOTO – Yamaha dominates new motorcycle sales in Bali. A number of products are their mainstay to attract the people on the Island of the Gods.
Starting from the Maxi Yamaha family, such as Nmax, Xmax, Aerox, and Lexi. All of these two-wheeled vehicles are in demand by the people of Bali.
Even so, products in the Classy segment are also claimed to have received a positive response from consumers there.
"The buyer segmentation is different. For those who like riding, they usually buy a Maxi," said Hendra Wijaya, Chief of DDS Bali in Denpasar on Sunday (15/06).
Meanwhile, according to Hendra, consumers who prioritize fashion or lifestyle usually choose the Yamaha Fazzio or Grand Filano.
Especially for young people who want to have a Yamaha motorcycle that is different from other products.
"There are many families here too. For example, the husband uses a Yamaha Nmax, while the wife uses a Yamaha Grand Filano, so it's varied," continued Hendra.
In addition, the Yamaha Grand Filano and Fazzio automatic scooters are not only popular with women. But many men also want to use them.
Thus, their two-wheeled vehicle users are very diverse in Bali.
"Here, it's not segmented to one gender, everyone is included," Hendra emphasized.
Unfortunately, Hendra was reluctant to disclose the sales data for the Yamaha Fazzio and Grand Filano in Bali since the beginning of 2025.
"The (sales contribution) of the Yamaha Grand Filano and Fazzio is large in Bali," he said.
On the other hand, Hendra stated that the Yamaha Nmax still dominates their sales in Bali throughout 2025.
"The dominance is quite significant, for the Yamaha Nmax all variants it's over 50 percent," he said.
Meanwhile, in second place is the Yamaha Xmax. It is said that the large scooter is quite popular with the people on the Island of the Gods.
While the Yamaha Aerox is in third place. Then, consumers in Bali also want to own a Lexi.
Furthermore, Hendra confirmed that new Yamaha motorcycle sales have continued to show growth since the beginning of the year.
Moreover, many rental companies there have been relying on products from the Maxi and Classy Yamaha lines.
Thanks to these excellent results, the manufacturer with the tuning fork logo intends to maintain this achievement.
Especially since many tourists want to try out Yamaha's motorcycles when visiting there.
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