Deltalube Uses Technology to Prevent Oil Counterfeiting

KatadataOTO – Deltalube Uses Technology to Prevent CounterfeitingPT TRKM Group, as the producer of lubricant Deltalube, is participating in the fight against oil counterfeiting in the country. They are leveraging technological advancements in designing their packaging.

This is expected to provide extra protection for loyal consumers, while also strengthening the brand's identity in the Indonesian automotive industry.

The new look of Deltalube lubricant packaging appears fresher and more modern. From the packaging label to the carton design, everything has received a more advanced innovative touch.

“Besides the new product lineup, we also thought about making improvements to the label and carton design,” said Resa Azhara, Marketing Manager of PT TRKM Group, through a press release (28/02).

Photo : Courtesy

Deltalube has added at least 6 technological touches to its lubricant packaging. This is useful for preventing counterfeiting that can harm people.

Deltalube Packaging Changes

1. Invisible Ink Technology : There is a hidden logo on the packaging that can only be seen using UV light.
2. Front Label : The front packaging label consists of two layers and can be pulled. The inner part contains the product name so it can be easily verified.
3. Micro Text : Contains very small text printed on the packaging to increase the level of security
4. Embossing : The Deltalube logo and text are embossed to give a premium impression and make it easier for consumers to identify the product.
5. Micro Dot : The word Deltalube is embedded on the carton packaging, which can only be seen with a special negative film.
6. Strong Adhesive : Ensures the product remains safe because the label is not easily damaged during the distribution process.

Photo : Courtesy

It was further stated that the product packaging development is still in its initial stage. So far, only three Deltalube products are using the new design.

1. Deltalube Multipurpose 757 Engine Oil SAE 40 API SJ/CF-4 (1-liter)
2. Deltalube Daily 757 Premium Engine Oil Matic Motorcycle SAE 10W-30 API SL/JASO MB (0.8 liter)
3. Deltalube Daily 757 Premium Engine Oil SAE 10W-40 API SL/JASO MA (0.8 liter)

It was stated that the packaging design development will target all Deltalube lubricant products, thus providing peace of mind for consumers.

“With the increasing number of security features added, both on the label and the carton packaging, we are confident that Deltalube products will be increasingly trusted and relied upon by consumers,” explained Resa