Von Dutch Expands to Surabaya, Attracting Hundreds of Bikers

KatadataOTO – PT Macroy Busana Sentosa (MBS) as the brand holder of Von Dutch in Indonesia continues to expand its business line.

After opening its first flagship store in the Ubud area, Gianyar, Bali back in 2019, Von Dutch continues to expand in the country.

Its network of stores also continues to grow in various regions, including Bandung and Yogyakarta. Most recently, they opened a flagship store in Surabaya, East Java.

“Surabaya is one of the cities with a great number of custom culture enthusiasts. This is in line with the idealism of Von Dutch products,” said Mac Clinton Tjahjadi, a representative of Von Dutch Indonesia, through a press release (28/03).

Photo : Special

He also mentioned that the custom culture trend can be collaborated with the world of fashion. It can also be well-received by the motorcycle community friends in Surabaya specifically.

The inauguration of the Von Dutch Surabaya flagship store was accompanied by a gathering and a group ride. Collaborating with the Manasi Ride community and a number of Surabaya custom culture enthusiasts, the event was attended by hundreds of people.

The Von Dutch Surabaya flagship store is located at Jalan Raya Gubeng no. 58.

Although the weather during the ceremony was less than supportive, with a light drizzle, hundreds of participants remained enthusiastic. After breaking the fast together, there was a performance by @blingsatanofficial.

The band performed Surabaya's pride anthems. The outlet's inauguration event was then closed with a DJ performance that livened up the atmosphere.

For your information, Von Dutch has a long history in the world. Starting as another name for its founder, Kenny Howard, the brand has continued to grow to this day.

Kenny himself was an artist and pinstriper at the beginning of the custom culture movement in the US (United States) in the 1950s.

He (Kenny) is said to have had a major influence on the development of custom culture in the US at that time. Many of Kenny's works related to the automotive world exist to this day.

Photo : Special

The name Von Dutch was then established as an apparel brand targeting custom culture lovers.

The expansion carried out by Von Dutch in Indonesia is intended to make it easier for loyal customers. This way, they can easily get Von Dutch products.

“With this flagship store in Surabaya, we hope to accommodate custom culture lovers. Hopefully, they will remain consistent in supporting the development of custom culture,” Mac added.