EV Manufacturers' Nightmare: Chinese Brands' Onslaught in Europe

EV manufacturers like Tesla are struggling to compete with Chinese brands, with analysts highlighting the intense price war.

EV Manufacturers' Nightmare: Chinese Brands' Onslaught in Europe
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BYD Becomes More Aggressive in the Global Market

In European countries, BYD continues to launch various new models. This includes the Seagull, which is touted as the cheapest EV, with no rivals in its segment yet.

“We have a mission, BYD's best technology and innovation must be able to attract as many consumers in the world as possible,” said Jolin Zhang, Deputy Managing Director of BYD Europe, as reported by the Financial Times on Monday.

He emphasized that the approach to consumers is not only through EVs, but also other environmentally friendly alternatives like PHEVs.

In Indonesia, BYD has offered various models ranging from the Dolphin to the Sealion 7. The premium sub-brand Denza was also brought in, offering the D9 MPV (Multi Purpose Vehicle) as a challenger to the Toyota Alphard with a price of around IDR 950 million.

Denza D9
Photo : KatadataOTO

BYD's wholesale achievements in the electric car segment are also quite good. Three of its models made it into the top 10, with the Sealion 7 leading in first place with 1,793 units in April 2025.

Best-Selling Electric Cars in Indonesia April 2025

  • BYD Sealion, 1,793 units
  • BYD M6, 1,257 units
  • Chery J6, 910 units
  • Denza D9, 811 units
  • Wuling Air ev, 551 units
Geely EX5
Photo : KatadataOTO
  • Geely EX5, 424 units
  • Aion Hyptec, 276 units
  • Wuling BinguoEV, 255 units
  • Wuling Cloud EV, 156 units
  • BYD Atto 3, 144 units

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