Aletra Will Become a New Member of Gaikindo This Year

Aletra is one of several Chinese brands to join Gaikindo as a member, effective this year.

Aletra Will Become a New Member of Gaikindo This Year
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KatadataOTO – Aletra is one of the many new brands in Indonesia that will become a member of the Association of Indonesia Automotive Industries (Gaikindo).

For your information, there are a number of benefits to be gained by becoming a Gaikindo member. For example, the opportunity to discuss automotive policies with stakeholders.

News about Aletra joining as a member of this association has actually been heard since last year. 

However, until now, Aletra's sales data has not been recorded in Gaikindo's reports. The manufacturer has now spoken out.

Aletra Says Price Wars Make Consumers More Apathetic Towards EVs
Photo: KatadataOTO

“Yesterday, it was already at the survey and verification stage, all our data is complete. So we are just waiting,” said Niken Maharani, General Manager of Aletra's Marketing Department, when met in Purwakarta, Wednesday (21/01).

After joining Gaikindo, Aletra as a member is required to report sales data just as other brands have done.

Niken then revealed that Aletra will officially become a Gaikindo member in the near future.

“Perhaps (Aletra's sales data) can be included in early February,” she asserted.

For your information, Gaikindo now officially oversees 59 members in the Indonesian four-wheeled vehicle industry.

With the addition of Chinese brands, the total number of Gaikindo members has increased to 62.

Japanese brands still dominate the list of Gaikindo members. Ranging from Toyota, Daihatsu, Honda, Suzuki, Mitsubishi, Nissan to Isuzu.

However, several Chinese car brands are gradually becoming Gaikindo members as well. After Wuling, there are Aion, Neta, BAIC, and BYD.

Aletra's Long-Term Plans

After becoming a Gaikindo member, Aletra is strengthening its presence in the country's automotive market by presenting products that meet consumer needs.

Seeing the high demand in the Multi-Purpose Vehicle (MPV) segment, they are focusing on selling the electric car Aletra L8 EV based on the Geely Livan Maple.

Aletra Factory
Photo: KatadataOTO

The Geely Livan Maple is an electric-powered MPV with a left-hand drive configuration in its country of origin.

Aletra is independently developing it to convert it to right-hand drive, as well as making AC adjustments to add comfort in Indonesia's tropical weather.

The Aletra L8 EV already has Completely Knocked Down (CKD) status, meaning it is locally assembled, utilizing the assembly facilities of PT Handal Indonesia Motor (HIM).


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