BYD Undaunted by Xpeng X9's Competition for Denza D9

BYD welcomes the Denza D9's new challenger, the Xpeng X9 electric car, which will be launched in Indonesia.

BYD Undaunted by Xpeng X9's Competition for Denza D9
author image

KatadataOTO – Competition in the premium car market in Indonesia is predicted to heat up. This is because Xpeng is ready to enter the segment.

This Chinese brand has prepared the Xpeng X9 to be marketed in the country. In fact, its launch is just a matter of time, on June 19, 2025.

According to circulating rumors, the electric car will be sold starting from Rp 990 million to the most expensive at Rp 1.09 billion.

Of course, Xpeng's presence in the country presents a unique challenge for manufacturers who have been selling here for longer.

Harga Mobil Listrik Xpeng X9 dan G6 Bakal Diumumkan Bulan Depan
Photo : KatadataOTO

Like BYD Indonesia, which has been marketing a premium electric vehicle (EV), the Denza D9, for some time now.

Moreover, the environmentally friendly four-wheeled vehicle is priced at Rp 950 million on the road (OTR) Jakarta.

Therefore, BYD has spoken out about the arrival of the Xpeng X9 electric car for the premium market.

“Of course, the most important thing we've learned in Indonesia is not just about bringing a good product at a low price,” said Luther T. Panjaitan, Head of Public and Government Relations at PT BYD Motor Indonesia in Pluit, Penjaringan, North Jakarta, recently.

Luther revealed that manufacturers must be able to meet all customer expectations when they want to market a new product.

Starting from the purchasing process, usage, to resale. All of these must be fulfilled by the manufacturers.

“So, starting from sales, quality standards, dealer services, and reach to certain areas, these are all inseparable parts,” he continued.

Nevertheless, BYD Indonesia still positively welcomes the presence of its compatriot in Indonesia. Because according to them, it will bring a good impact to the automotive industry.

Especially for the people in the country. They will have various options when they want to buy a premium electric car.

“The more good products that are brought in, the happier we are, because there will be more choices,” Luther affirmed.

BYD is also confident that the Denza D9 will continue to attract a lot of public attention despite the presence of the Xpeng X9.

Komparasi Mobil Listrik Xpeng X9 dan Denza D9, Persaingan Ketat
Photo : KatadataOTO

“But I feel that customers now, especially in the premium segment, are smarter. They look at the whole package, not just a specific product or the price alone,” he concluded.

He explained that a manufacturer's commitment is also one of the considerations for EV buyers in Indonesia.

“Seriousness is also important, for example, from the manufacturing and insurance side regarding network investment,” Luther concluded his statement.


Latest

car
Used Suzuki Ignis

3 Options for Used Suzuki Ignis in October 2025, with a Down Payment starting from Rp 5 million

Used Suzuki Ignis models in October 2025 are expected to be quite varied, with some even offered with a down payment of IDR 5 million.

car
Geely's Name Associated with Aletra L8 Electric Car, Here's Why

Geely's Name Associated with Aletra L8 Electric Car, The Reason

The Geely name is still present on the Aletra L8 EV electric car, such as on the front and rear lights.

car
Used Daihatsu Sigra

Used Daihatsu Sigra Options for October 2025, Down Payment Starting from Rp 5 Million

Used Daihatsu Sigra models in October 2025 are quite appealing, as there are many options available with down payments starting from Rp 5 million.

car
Toyota Veloz Hybrid Could Use CATL Batteries

Toyota Veloz Hybrid Could Potentially Use Locally Assembled CATL Batteries

Set to launch next year, the Toyota Veloz Hybrid is likely to use locally assembled CATL batteries.

motor
Cheap Automatic Scooter Prices October 2025, Honda Scoopy Kuromi Available

Affordable Scooter Prices October 2025, Featuring Honda Scoopy Kuromi

The affordable automatic scooter market will welcome new products in October 2025, such as the Honda Scoopy Kuromi Limited.

motor
Honda motorcycles are still safe to use ethanol-blended fuel.

Honda Claims Its Motorcycles Can Use Ethanol-Blended Fuel

Honda claims that the motorcycles they currently sell can already use ethanol-blended fuel with a certain composition.

car
Chery Responds to Ethanol-Blended Fuel Implementation Proposal

Chery Responds to the Proposal for Ethanol-Blended Fuel Implementation

Government plans to implement E10 ethanol blended fuel policy, Chery speaks up

car
SAIC Asks Ministry of Industry to Continue Government-Borne VAT Incentive for Electric Cars

SAIC Urges Ministry of Industry to Extend Electric Vehicle VAT Incentive

In a meeting in Shanghai, SAIC requested the Ministry of Industry to continue the government-borne VAT incentive for electric cars.