MG Sets Modest Sales Targets for 2026
02 February 2026, 10:00 WIB
Chinese manufacturer Changan has begun to unveil its product and dealership plans for the Indonesian market this year.
By Satrio Adhy
KatadataOTO – Changan is starting to be aggressive in launching their business. The Chinese manufacturer is not just selling new cars in Indonesia.
But they are also preparing a dealer network in several locations. This is to serve consumers in the country.
"In Jakarta, we are starting to prepare the (dealer network) first," said Setiawan Surya, CEO of Changan Indonesia in Chongqing, China today, Thursday (23/10).
After the capital city, Changan will expand to other places. Specifically for major cities in Indonesia.
Such as in Bandung, West Java, then continuing to Central Java until eventually establishing a dealership on the island of Bali.
"Even with all the limitations, we have to get started first. Because if we don't start, it will be difficult," Setiawan continued.
Furthermore, Setiawan confirmed that the number of Changan dealerships operating in 2025 will be five locations.
However, he was not yet willing to disclose the locations of the Changan dealerships that will be operational by the end of the year.
Nevertheless, Setiawan revealed that they will also establish dealerships outside of Java and Bali.
Starting from Sumatra, Kalimantan to Sulawesi. However, there are several things they need to consider.
"The cities in Indonesia that have a market (for Changan), and what their sales percentage is," Setiawan concluded.
For your information, this Chinese brand will immediately market two Electric Vehicles (EV) at once. First, there are the Changan Deepal S07 and the Lumin EV.
Both of these environmentally friendly four-wheeled vehicles are planned to be launched at the Gaikindo Jakarta Auto Week (GJAW 2025) exhibition.
“Yes, we plan to have two new products this year. The launch will be at GJAW 2025,” said Setiawan.
Setiawan explained that both Changan electric cars are already registered on the official Motor Vehicle Sales Value (NJKB) website.
He also confirmed that both the Changan Lumin EV and the Deepal S07 can be immediately owned by domestic consumers.
Unfortunately, Setiawan was reluctant to provide further information about the two Changan electric cars, including the price that will be offered.
GJAW 2025 itself will take place at ICE BSD, Tangerang from November 21-30.
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