Daihatsu Prepares Strategy to Boost LCGC Car Market
30 August 2025, 09:00 WIB
Only 10 units of the Daihatsu Rocky Limited Edition will be available during the GIIAS 2025 event at ICE BSD.
By Satrio Adhy
KatadataOTO – Astra Daihatsu Motor (ADM) is not stopping with new car launches at the Gaikindo Indonesia International Auto Show (GIIAS) 2025.
Most recently, they launched the Daihatsu Rocky Limited Edition at ICE BSD, Tangerang on Friday (25/07).
The Japanese manufacturer stated that they intentionally launched the Daihatsu Rocky Limited Edition at GIIAS 2025.
This is because this product received a positive response when it was displayed at the same exhibition last year. Therefore, they chose to market it.
"Today we are presenting the Rocky Limited Edition, the Rocky Crossfield," said Sri Agung Handayani, Marketing Director and Corporate Communication Director of ADM.
Agung explained that their new four-wheeled vehicle is based on the Daihatsu Rocky 1.2 X CVT.
Because it has proven to be the most favorite variant among the Indonesian public to date.
This type has contributed around 66 percent of the total Daihatsu Rocky sales up to June 2025.
"Based on the 1.2 X CVT, it is designed to be bolder, sturdier, and tougher, different from the current Rocky," he explained.
For your information, the exterior of the Daihatsu Rocky Limited Edition is coated in a metallic orange color. It is then combined with a Black Matte bumper accent to look tough.
Not to be outdone, Daihatsu also included a stylish and modern Black Roof, giving their product a two-tone impression.
The front grille, with the Daihatsu lettering, displays a unique feature as it is the only one of its kind on the Rocky model.
Not only that, this car also has an interior with black touches in several parts.
For example, it can be seen on the Center Console Box, Door, AC Register, Steering Wheel Garnish, and the inner door handle. This exclusive touch makes the cabin feel sportier.
If you are interested, the price of the Daihatsu Rocky Limited Edition is around Rp 248 million On The Road (OTR) for DKI Jakarta.
It should be noted that only 10 units of this car are available, and they can only be ordered at GIIAS 2025.
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