Daihatsu Says Ease of Credit Transactions Can Boost Sales

KatadataOTO – PT ADM (Astra Daihatsu Motor) offers a number of product lines with price tags in the range of Rp 100 million to Rp 300 million. To date, its consumers are still dominated by first-time car buyers.

The ease of purchasing is considered one of the ways to boost sales, especially for those buying a vehicle for the first time.

Throughout 2024, Daihatsu considered the credit transaction process a challenge in the second half of last year.

“When people want to buy a car, we have challenges with leasing companies, credit. Especially for those buying their first car, the process is even more extraordinary, now they are asked for a large DP (Down Payment),” said Sri Agung Handayani, Marketing Director and Corporate Communications of PT ADM in South Jakarta, Thursday (16/1).

Photo : KatadataOTO

For that reason, Daihatsu will focus on providing programs to support the ease of purchase for consumers. Especially for buyers who make transactions in installments.

This includes adjustments to the down payment, interest rate, and a longer tenor, so it can be adapted to the capabilities of prospective Daihatsu car buyers.

Agung emphasized that the strategy of providing ease of purchase will continue to be implemented in 2025. Considering there are many challenges awaiting this year, one of which is the 12 percent VAT.

“Most likely because our credit can be absorbed, there should be no problem,” Agung affirmed.

Now the price of LCGC, which is Daihatsu's main contributor, has increased. However, ADM believes their products are still in demand thanks to the special programs offered.

Photo : Daihatsu

“LCGC is a healthy segment. Sigra with (Toyota) Calya has become the choice in the LCGC MPV (Multi Purpose Vehicle) segment, which has risen significantly,” he affirmed.

For your information, the wholesales figures (distribution from factory to dealer) for cars in 2024 experienced a decline from the previous year. Specifically, 865,723 units compared to the 2023 figure of 1,005,802 units.

This year, Gaikindo has set a target of 850 thousand. However, due to the impact of the 12 percent VAT policy and local surcharges in several regions, the figure is estimated to drop to 750 thousand by the end of 2025.