Daihatsu's sales in the first quarter of 2025 reached 36 thousand units.

KatadataOTO – Amid the challenges in the automotive industry, PT ADM (Astra Daihatsu Motor) recorded retail sales (dealer to consumer) of 36,917 units.

This achievement was dominated by the LCGC (Low Cost Green Car) 7-seater Daihatsu Sigra as the main contributor. The total was 11,594 units, contributing 31 percent of PT ADM's total sales.

Following that were the Gran Max Pick Up with 9,596 units or the equivalent of 26 percent, and then the Terios with 4,439 units.

The remaining 11,318 units were not detailed but are a combination of other Daihatsu models such as the Ayla, Rocky, and also the New Sirion.

Photo : Courtesy

Daihatsu revealed that this positive achievement was supported by the Eid momentum, as it is the right time for people to purchase new vehicles.

“We are committed to continuing to provide products that meet the needs of the community, especially for those who want to own their first car,” said Sri Agung Handayani, Marketing and Corporate Communication Director of PT ADM in an official broadcast, quoted on Thursday (17/04).

Then, speaking of monthly sales, in March 2025 there was a 4.9 percent increase compared to February 2025. The figure rose from 12,501 units to 13,111 units.

To maintain retail sales figures amidst various challenges, a number of attractive programs are offered, such as Daifit or Daihatsu Idul Fitri, until April 30, 2025.

Attractive prizes are offered in the form of an Umrah trip opportunity for nine lucky customers.

Then, a service program can be enjoyed by consumers who have not had their car serviced for more than 12 months through the Daihatsu Car Check Up 2025, which includes a free check-up and affordable service packages until June 30.

Owners of used Daihatsu cars can also enjoy a promotion with the Sehati (Second Hand Activation) program.

Photo : Daihatsu

For your information, Toyota still leads retail sales throughout 2025 with an achievement of 68,289 units. Daihatsu is in second place, followed by Honda with 24,676 units.

A number of Chinese brands have started to enter the top 10 rankings, such as newcomers BYD and Denza.

Overall retail sales from January-March 2025 were 210,483 units, while wholesales were 205,160 units.