BMW to Lead Indonesia's Premium Segment Sales in 2025

KatadataOTO – Premium car brand BMW recorded satisfactory sales results throughout 2025. On a retail basis (distribution from dealers to consumers), the figure was 2,450 units.

This does not include Mini, which is sold under the BMW Group umbrella, at 506 units. The total sales for both are 2,956 units.

Processed from Gaikindo data, BMW leads the segment, outperforming several other premium car brands such as Lexus (1,523 units) and Mercedes-Benz (1,277 units) in the same period.

“BMW Group, together with BMW and Mini, accounts for 60 percent of the premium segment,” said Peter Medalla, President Director of BMW Group Indonesia in Jakarta, on Friday (23/01).

Photo: KatadataOTO

In the new year, Peter affirmed that BMW remains committed to continuing this strong performance.

As of January 2026, with the inauguration of BMW Astra Mampang, the German manufacturer now has a total of 31 BMW and Mini dealership outlets.

"This is a tangible manifestation of our commitment to the future,” said Peter.

BMW Astra Dealerships Exceed 2025 Sales Target

Meanwhile, BMW outlets under the Astra umbrella also recorded positive results amidst strong competition throughout 2025.

“We must realize that the success at BMW Astra is also due to the support from BMW Indonesia,” said Teguh Widodo, Operation Manager of BMW Astra, when met on the same occasion.

According to Teguh, in the January-December 2025 period, BMW Astra contributed sales of 956 units 

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“The 956 units represent 107 percent for us, exceeding the target,” said Teguh.

This year, Teguh is targeting BMW Astra to continue contributing and maintaining the positive achievements of 2025.

Here are the overall BMW sales data for 2025. This figure does not include retail sales from Mini.

BMW 2025 Sales (Retail)

• January: 235 units
• February: 310 units
• March: 290 units
• April: 88 units
• May: 101 units
• June: 104 units
• July: 135 units
• August: 274 units
• September: 258 units
• October: 172 units
• November: 176 units
• December: 307 units