GWM Ora 03 Enters Indonesia, Targeting Wealthy Youth

KatadataOTO – GWM Ora 03 is officially on the market with a number of advantages. This electric car is equipped with features that make it convenient for consumers.

One of the highlights of the GWM Ora 03 is its retro look as its main character. Although the vehicle still carries a number of modern features.

With its unique appearance, this latest model from GWM Indonesia targets specific consumers. Most importantly, customers who enjoy driving themselves.

“Indeed, right now we are starting with millennials. But they also need their parents' help with financing,” said Martina Danuningrat, Strategy & Marketing Director of GWM Indonesia, during the GWM Ora 03 Media Drive (09/07).

Photo : Special

The GWM Ora 03 itself has been on the market in its home country, China, since 2020. Thus, the classic-styled car being sold is not just following a trend.

The features embedded in the unit are also up-to-date. Such as the LED lights named Extreme Magic Retro Cat Eye Light.

Furthermore, regarding its appearance, it is also fitted with 18-inch alloy wheels with a distinct design. This is because the Ora 03 uses a five-spoke wheel model.

The manufacturer from China also adds appeal through its excellent color choices. These include Verdant Green With White Roof, Mars Red with Black Roof, Hamilton White, Sun Black and Hazel Wood Beige.

Meanwhile, the GWM Ora 03 also offers interior trim options that match the body color. This is especially true for the Verdant Green and Hazel Wood Beige color variants.

In terms of driving pleasure, this car is also equipped with a sunroof and a sunshade. This feature can enhance the prestige for its owners.

As for driving safety, it is packed with 15 level 2 ADAS (Advanced Driver Assistance Systems) safety features.

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Two standout features include Intelligent Cruise Assist (ICA) and Lane Centering Keeping (LCK). Each serves to enhance safety and reduce fatigue while driving, especially when navigating through urban areas.

There are 5 driving modes and 3 electric power steering modes available. As a result, drivers can customize their desired driving style.

The GWM Ora 03 is offered at a price of Rp 379 on the road in Jakarta. However, a special promotion is available until the end of GIIAS, so the unit is only being sold for Rp 369 million.