Maxus and Lombardi Collaborate to Introduce Mifa 9 Premium Variant

KatadataOTO – Indomobil Energi Baru, the sole agent for the Maxus brand in Indonesia, has officially announced their new collaboration.

This time, the Chinese manufacturer is collaborating with Lombardi Auto Indonesia at the GIIAS 2025 exhibition.

The collaboration is to present an exclusive line, namely the Maxus Mifa 9-Lombardi Edition.

Now, the electric car is offered in a more exclusive variant with a touch of chauffeur-driven luxury.

Photo : KatadataOTO

The Maxus Mifa 9 also prioritizes maximum privacy and comfort for passengers.

Especially for those who use a driver and need a private space for activities during the journey.

The Lombardi Edition provides a luxurious cabin partition, high-level comfort features, and interior technology that aligns with the characteristics of premium passengers.

"We see a market niche that requires a vehicle that is not only premium but also offers a private, comfortable, and exclusive space for every journey," said Yudhy Tan, Chief Operating Officer, PT Indomobil Energi Baru at ICE BSD, Tangerang today, Wednesday (30/07).

Yudhy said that partnering with Lombardi is their way of answering consumer needs.

"Through the customization offered, customers can realize a vehicle that suits their personal taste and lifestyle," he emphasized.

On the other hand, Andrew Laksana, Chief Executive Officer of Lombardi Auto Indonesia, stated something similar. They will prioritize comfort, safety, and technology.

Moreover, they have become a pioneer in creating exclusive cabin spaces with quality recognized in both the domestic market and the Asian region.

"We are very proud to partner with MAXUS Indonesia. This collaboration is an innovative breakthrough to reach the next premium stage," said Andrew.

Andrew revealed that Lombardi has made several modifications to the Maxus Mifa 9 electric car.

These include the installation of a 49-inch curved OLED TV placed in the partition between the first and second rows.

Then there are also electric seats and a folding table to pamper Maxus Mifa 9 owners during their journey.

Photo : KatadataOTO

Furthermore, Lombardi also provides a magic window that can be opened and closed when passengers need a private space.

"We are also promoting the creativity of domestic automotive design, which can compete with foreign products," explained Andrew.

For your information, the price of the Maxus Mifa 9-Lombardi Edition electric car is Rp 1.099 billion On The Road (OTR) Jakarta.