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07 August 2025, 22:00 WIB
Nissan showcased its e-Power technology as part of its product electrification efforts in Indonesia.
KatadataOTO – PT Nissan Motor Distributor Indonesia (NMDI) enlivened the IIMS 2025 event by presenting its flagship product lineup.
The Japanese car manufacturer brought a lineup of models that also feature electrification technology. The units include the Nissan Serena and Kicks e-Power.
Then there are the Nissan Terra and Magnite which are also mainstays for Nissan Indonesia.
“Nissan always strives to do more than just offer vehicles; we strive to build a close relationship with our customers,” said Evensius Go, President Director of NMDI (13/02).
According to him, through the Nissan Serena e-Power, they want to listen to the voice of consumers in every moment with their family.
The 7-seater family MPV mentioned above has become a quite successful product in the Indonesian automotive market. This vehicle was just launched in July 2024.
By using reliable e-Power technology, the latest Nissan Serena offers high efficiency. So consumers don't have to worry about the need to refuel with gasoline.
This car provides the comfort of an EV (Electric Vehicle), while also offering peace of mind on every journey.
Because by using hybrid technology, users do not need to worry about charging. As is known, the number of public EV charging stations in the country is still limited.
This competitor to the Toyota Voxy is believed to be the first variant in Southeast Asia to adopt the semi-autonomous ProPILOT 1.0 feature. This allows the vehicle to drive semi-autonomously and pamper the driver.
Marketed at a price of Rp 645 million for the One Tone variant and Rp 649 million for the Two Tone version, the population of these units is increasing on the roads.
Not only MPVs, Nissan also showcased the Terra 4X4 which is capable of meeting the public's off-road needs. The features inside the vehicle also continue to prioritize safety and comfort.
It was further mentioned that by relying on electrification technology, it is claimed that CO2 emissions can be reduced by 29 percent by 2030.
Nissan believes that through an innovative approach to electrification, the people of Indonesia can carry out their daily activities while still enriching their driving experience.
At the IIMS 2025 event, Nissan is providing test drive units of the Serena e-Power and other flagship models.
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