Honda Super One Electric Car Officially on Sale, Priced at Rp 2.3 Billion
11 January 2026, 17:00 WIB
One strategy that can be implemented to boost the electric motorcycle market is by lowering product prices.
By Satrio Adhy
KatadataOTO – The performance of Indonesia's electric motorcycle market in 2025 has experienced a sharp decline. This is due to the uncertainty of government subsidies.
This has caused the public to wait for government assistance, leading them to postpone the purchase of electric two-wheeled vehicles.
In 2026, the provision of electric motorcycle subsidies is also still unclear, potentially hindering the performance of the Electric Vehicle (EV) industry.
“However, this does not mean that continuous cash subsidies are the only way. There is room for other strategies that can curb the decline and slowly build the market,” said Josua Pardede, Chief Economist of Permata Bank, to KatadataOTO recently.
According to Josua, there are several strategies that can be implemented by domestic electric motorcycle players or manufacturers.
For example, Alva, Gesits, and Polytron could replace some of the subsidy's function with more aggressive price reductions.
Next is implementing packages with low down payments and longer, healthy tenors. Then, installment schemes linked to daily cost savings.
“So that consumers feel their cash flow is more secure. This is important because the adoption of electric motorcycles in Indonesia has so far been heavily driven by incentives,” Josua continued.
Furthermore, the price reduction for new electric motorcycle batteries is expected to become more significant in the near future.
Meanwhile, battery rental schemes and after-sales guarantees can reduce consumer fears about the service costs of the power storage unit and its resale value.
“Third, the expansion of a truly user-friendly charging and battery swapping network will enlarge the group of previously hesitant buyers,” Josua emphasized.
At the government level, Josua suggested that President Prabowo Subianto and his ministers could shift the focus from cash subsidies to non-cash incentives.
The government could also provide regulatory certainty regarding electric motorcycles to stimulate the public.
“For example, providing traffic or parking conveniences for electric vehicles. Such as exemption from the odd-even rule in DKI Jakarta,” Josua concluded.
It doesn't stop there; the government is also advised to promote technical standards and infrastructure.
By doing so, the cost of owning an electric motorcycle can naturally decrease, making it more affordable for the lower-middle class.
If all the above strategies are implemented, it is believed they can boost electric motorcycle sales in 2026.
1
2
3
4
5
Related Articles
11 January 2026, 17:00 WIB
10 January 2026, 15:00 WIB
07 January 2026, 16:00 WIB
07 January 2026, 10:00 WIB
06 January 2026, 09:00 WIB
Latest
12 January 2026, 09:00 WIB
High vehicle tax rates will cause the price of new motorcycles to soar and become unaffordable for the public.
12 January 2026, 08:00 WIB
The majority of manufacturers did not raise LMPV prices in January 2026, but brands like Hyundai made adjustments.
12 January 2026, 07:00 WIB
Honda City Hatchback stock is starting to run out, while distribution from the factory to dealers has been zero since August 2025.
11 January 2026, 19:34 WIB
Stimulus-based incentives are believed to be more effective than policies that tend to encourage immediate consumption.
11 January 2026, 19:00 WIB
Denza is ready to introduce new cross-segment models to complement its lineup in Indonesia, with the Z9 and D9L believed to be among them.
11 January 2026, 17:00 WIB
After its debut at the Singapore Motor Show, the Honda Super One is highly likely to soon hit the roads in Indonesia.
11 January 2026, 15:00 WIB
Chinese car manufacturers have the potential to grow significantly by 2030 and disrupt the dominance of Toyota and VW in the global market.
11 January 2026, 13:00 WIB
Toyota continues to demonstrate its dominance, especially as the best-selling car brand, after recording 258,268 units.