Mitsubishi Fuso Targets 40 Percent Market Share by 2026

KatadataOTO – 2026 is projected to remain challenging for the automotive industry. A number of obstacles are ready to hinder the sales pace of new four-wheeled vehicles.

However, Krama Yudha Tiga Berlian Motor (KTB), as the producer of Mitsubishi Fuso in Indonesia, is trying to be confident in facing the existing situation.

The Japanese brand plans to maintain its dominance in the commercial vehicle market. They even want to achieve a higher target.

“Regarding next year's market share, well, our target is at least the same. If we round it up, it would be around 40 percent,” said Aji Jaya, Sales and Marketing Director of KTB in Surabaya, East Java, some time ago.

Photo: Courtesy

For your information, Mitsubishi Fuso's market share from January to November 2025 successfully reached 39.9 percent.

Based on this data, Aji wants them to continue maintaining this positive performance throughout 2026.

“In terms of units, sales have decreased, but the market share has held steady. It even has the potential to increase compared to last year,” Aji added.

Furthermore, it was mentioned that Mitsubishi Fuso receives many customers from logistics companies.

Meanwhile, a sales decline occurred in the mining sector, as it is currently dominated by trucks from China.

“So, logistics companies are one of the business sectors with stable unit demand. In fact, their contribution tends to be strengthening,” he concluded.

Meanwhile, in the mining sector, the arrival of new players from China is said to be disrupting the commercial vehicle market as a whole.

This is because the Chinese trucks brought to the mines are said to not comply with the prevailing regulations in Indonesia.

The Key to Maintaining Dominance

Previously, Aji mentioned that there are several strategies they are implementing. For example, strengthening after-sales services in each region.

“We are strengthening our after-sales service with what we call a mosaic program. Because consumers in one area can be different from consumers in other areas,” said Aji.

Mitsubishi Fuso can adjust to the needs of potential buyers, for instance, by offering various attractive programs.

All the programs offered are fully entrusted to each dealer in all regions.

Photo: KatadataOTO

“For example, the program in Java is different from the one in Sulawesi or Kalimantan. This automatically makes it easier for them to choose the product they will buy,” said Aji.

Then, Mitsubishi Fuso is also strengthening its dealer network, expanding into remote areas of the country.

This way, Mitsubishi Fuso consumers throughout the country can be served optimally.