MPMRent Wins Award Thanks to Digitalization Strategy

KatadataOTO - The fierce competition in the business world forces various parties to implement innovation. As done by MPMRent.

They follow various industry developments and changes in customer information consumption patterns, therefore encouraging MPMRent to continue strengthening its presence in the digital world.

Not only focusing on social media, but they also build closer communication with customers.

Then providing relevant information about the services and transportation solutions offered.

Photo : MPMRent

In addition, in the last two years, MPMRent has also made various improvements on its official website.

This was done to provide a better experience for consumers, including ease of vehicle booking and access to other services.

This step is part of a strategy to improve digital marketing, customer engagement, and present interactive content according to the needs of the B2B (Business to Business) market.

Thanks to these efforts, MPMRent successfully won the Indonesia Digital Popular Brand Award 2025 for the car rental category.

The award was given by Infobrand on Thursday (20/03), as a form of appreciation for MPMRent's success in strengthening its brand in the digital realm.

"We understand that digitalization is not just about existence, but about how to bring more value to customers," said March Teguh Armadi, CFO of MPMRent in an official statement, Tuesday (25/03).

He stated that they continue to strive to present various innovations, both in terms of the website and social media optimization.

So that customers can easily get relevant information and enjoy MPMRent services more efficiently.

A similar sentiment was also expressed by Tantu Agung, VP of Strategy & Business Innovation at MPMRent. He explained that digitalization is not just about following trends.

But it is an integral part of the company's business strategy to answer the challenges and needs of today's customers.

Photo : Courtesy

"The use of digital technology is still one of the main keys in building more effective communication with customers," he said.

On the other hand, through the support of its fleet and a strong service network, MPMRent is ready to become a mobility partner for the people in the country.

"With a data- and technology-based approach, we can provide transportation solutions that are faster, more flexible, and tailored to the specific needs of various industrial sectors," Tantu concluded.