BYD Unveils Key to Success for Chinese Brands in the Global Market

This has made some parties worried. Because the presence of God’s Eye then forces various other manufacturers to follow suit with competitive pricing.

Currently, BYD is experiencing rapid sales growth in the global market. In Europe, BYD markets electric cars in even greater numbers than products from US brands.

Conversely, Tesla is struggling to maintain its European sales, which have dropped drastically, especially after its CEO, Elon Musk, became actively involved in political activities in the US.

BYD also faces challenges in marketing vehicles in the US, as electric cars are subject to large import tariffs.

They ended up only marketing hybrid cars in the US. However, as time goes on and consumer interest in EVs grows, this restrictive policy is seen as potentially changing.

“Why do people choose EVs? Because the cars are smart, and then they are high quality,” Li emphasized, concluding her statement.

Dominance of Chinese Cars in Indonesia

Various Chinese manufacturers in Indonesia also have their own strategies to dominate. Chery, for example, frequently introduces new models from the entry-level segment and above. 

Photo : KatadataOTO

But the product prices are offered competitively compared to similar products in the same class, attracting public interest to look at other alternatives.

Meanwhile, BYD in Indonesia initially focused on selling three electric car models. Then they also introduced a product for one of the favorite segments in the country, the MPV (Multi Purpose Vehicle) BYD M6.

Subsequently, BYD brought in its premium sub-brand and introduced the Denza D9 as its first car.