Present at GIIAS 2025, JAECOO J7 Officially Debuts in Indonesia

The J7 SHS Discover arrives as a flagship model and an icon of JAECOO's identity. This model combines the advanced hybrid engineering of the SHS variant with user-centric features, creating an experience defined by the brand as “intelligent luxury.”

Designed for seamless daily mobility and weekend adventures, this vehicle is equipped with smart driving modes that intuitively adjust performance to road conditions. The exterior reflects a tough and classy impression, with vertical LED DRLs, sturdy wheel arches, and a panoramic sunroof that expands cabin space and visibility.

Max added that his customers are modern explorers. They seek not only innovation and performance, but also meaning, comfort, and confidence in every journey.

Photo : KatadataOTO

“Today, we are officially launching the J7 SHS, J7 SHS Discover, and J7 AWD as part of our presence at the prestigious GIIAS 2025 event. We believe this lineup will be an exciting new choice for SUV consumers in Indonesia,” Max added.

Vice President of Design and General Manager of Chery Design China and R&D Europe, Steve Eum, was also present on this occasion. He further explained JAECOO's unique design philosophy, where elegant craftsmanship meets a tough character and sophisticated urban style.

“At JAECOO, design is not just about how a car looks, but about how it feels and what it makes possible. The J7 SHS Discover reflects our philosophy of modern strength: bold proportions, clean surfaces, and intuitive functionality that represent the aspirations of a new generation,” said Steve, in the same statement.

JAECOO's momentum at GIIAS 2025 is not just a product launch, but a greater commitment to smart and sustainable mobility. With a hybrid-first strategy, an integrated digital system, and a mature design language, the brand is positioning itself as a new force in the premium SUV segment in Southeast Asia.