Astra Auto Fest 2025 Officially Opened, Targets 4,000 Transactions

KatadataOTO – The Astra Auto Fest exhibition officially opened at the Astra Biz Center, BSD City, Tangerang from December 5-7, 2025.

At the event, various vehicle brands under the Astra umbrella can be seen and test-driven directly by prospective customers.

It is hoped that this exhibition can help stimulate public purchasing power for both two-wheeled and four-wheeled vehicles towards the end of the year.

“We have prepared various special programs. Starting from low interest rates for passenger cars to Honda motorcycle packages, with tenor reductions of up to seven installments,” said Yagimin, Project Director of Astra Auto Fest in Tangerang, Friday (05/12).

Photo: KatadataOTO

The public can also participate in car and motorcycle auctions. One of the units offered is the Multi Purpose Vehicle (MPV) Daihatsu Xenia starting from Rp 100 million, and the Toyota Kijang Innova Zenix Q type from Rp 300 million.

Then the Sport Utility Vehicle (SUV) Isuzu MU-X at Rp 300 million and the Honda ADV 160 motorcycle from Rp 10 million.

The integrated collaboration between Astra groups at the Astra Auto Fest exhibition is expected to make it easier for consumers to choose a vehicle and arrange its financing.

“Hopefully, in the remainder of this year, the presence of Astra Auto Fest can contribute to stimulating the national automotive market,” Yagimin affirmed.

Yagimin further stated that they are targeting at least 4,000 transactions during the exhibition period.

However, he was reluctant to reveal more details regarding the targeted transaction value to be achieved at the Astra Auto Fest 2025.

Photo: KatadataOTO

“We are not specifically determining the value. Because with 4,000 transactions, anything can happen,” said Yagimin.

This includes vehicle purchases from Daihatsu, Toyota, Lexus, to BMW. The model lineup presented is also complete.

Visitors can directly test drive the latest vehicle lineup from the Astra group, including the Toyota Urban Cruiser EV electric car.

“We are not setting a sales target in numbers, but rather focusing on how we can pamper our customers, Astra's customers,” Yagimin revealed.