Astra Financial's Transaction Value at GIIAS 2025 Decreased from Last Year

KatadataOTO – Astra Financial successfully recorded transactions of more than IDR 2.4 trillion at GIIAS 2025. This amount exceeded their previous target of IDR 2.2 trillion.

During the exhibition, which took place from July 24 to August 3, 2025, they booked 6,406 purchase orders.  

However, when compared to the achievements at GIIAS 2024, this figure actually experienced a decline. Last year, they recorded transactions of IDR 2.53 trillion and booked 6,780 purchase orders.

This decline was actually predicted by Astra Financial. The pressure on the automotive industry has indeed had a significant impact on all segments.

Photo : KatadataOTO

“Our presence at GIIAS 2025 is a form of commitment to supporting the growth of the national automotive industry. Through our One Stop Financial Solutions service, we want to provide a practical and reliable financial experience,” said Tan Chian Hok, Project Director of Astra Financial for GIIAS.

During the exhibition, ACC and TAF, which offer four-wheel financing services, successfully booked transactions worth IDR 2.4 trillion. This amount was achieved after successfully recording 5,560 purchase orders.

Meanwhile, FIFGroup garnered transactions worth IDR 13.1 billion. They were recorded as booking 513 purchase orders throughout the exhibition.

Not only that, Garda Oto also recorded significant results by achieving premiums worth IDR 2.6 billion. Meanwhile, Astra Life recorded an achievement in credit life insurance, reaching a transaction value of IDR 2.5 billion.

The digital transaction business performance was also claimed to have recorded positive results. Astra Pay, for example, booked transactions of IDR 6.4 billion, a growth of 87.1 percent compared to GIIAS 2024.

Then, the banking service Bank Saqu also contributed to the positive achievement by booking a transaction value of IDR 12.6 billion.

Photo : Astra

Meanwhile, Seva, which presented the Instant Approval program, successfully attracted visitors' attention with a total of 5,454 Instant Approvals, 109 percent over the target.

Moxa, as a wealth-tech app from Astra Financial, also achieved positive figures with the number of new account registrations reaching 5,166 accounts, or exceeding the target by 129.2 percent.

Astra Financial will still be present at GIIAS Surabaya, which will be held from August 27 to 31, 2025.