BMW and Mini Open First Integrated Dealership in PIK 2

KatadataOTO – BMW and Mini, together with Eurokars Group Indonesia, have officially established the first integrated dealership in Indonesia. The outlet is located in the Pantai Indah Kapuk 2 area.

This dealership will present consumers with various vehicle lines from both BMW and Mini. Occupying an area of 5,320 m2, the main showroom on the first floor can accommodate 12 cars.

Unlike most dealerships, the BMW and Mini Retail Next Showroom focuses on consumer comfort in exploring the premium vehicle lines.

“Not focusing on transactions, but on emotional experiences and creating new memories,” said Peter “Sunny” Medalla, President Director of BMW Group Indonesia at PIK 2, Wednesday (07/05).

Photo : KatadataOTO

He further revealed that there will be 12 Retail Next Showroom concept outlets throughout Indonesia in the future. Then all of them will gradually become integrated BMW and Mini dealerships.

“We will create a premium destination that redefines the customer experience,” Peter emphasized.

The PIK 2 location is considered ideal and suitable for the target consumers of both BMW and Mini. Thus, it can be the main choice for customers who want to take a closer look at the premium vehicle lines of these two brands.

On the second floor, there is a BMW Premium Selection area that accommodates eight used BMW vehicles under five years old. So, they can still enjoy the warranty from the official workshop.

Meanwhile, the third floor is a workshop area with a capacity for nine vehicles.

BMW electric vehicle owners also need not worry, as there are four charging nozzles or stations that can be used when visiting the dealership area.

The presence of the BMW and Mini Retail Next Showroom is expected to further strengthen BMW's position as a premium brand in the country.

Photo : KatadataOTO

“In 2025, BMW achieved its highest first-quarter results, up eight percent year-on-year,” said Peter.

Amid a challenging automotive market, Peter affirmed that BMW remains a premium brand with positive achievements this year.

Then in the premium EV (Electric Vehicle) segment, BMW's market share holds the first position with 64 percent.