Fierce Competition, MG Set to Be More Aggressive Next Year

KatadataOTO – MG Indonesia admits that 2025 is a tough year for the automotive industry. The number of vehicle sales has decreased compared to 2024, causing difficulties for all manufacturers.

Looking at Gaikindo (Association of Indonesian Automotive Industries) data, MG's retail sales from January to November 2025 were only 1,648 units. Whereas in the same period last year, the number reached 3,954 units.

This means they experienced a sales decrease of 2,306 units or about 58.3 percent.

“The automotive market is indeed under a lot of pressure, and this year we haven't released many new products,” said Hary Kurniawan, Head of Marketing for MG Motor Indonesia in Jakarta (17/12).

Photo: MG

Not only that, the presence of many new brands has made the competition even fiercer. Innovation is considered necessary to avoid being left behind in the competition.

“Customers are indeed more advantaged because there are more choices. But this also becomes a challenge for other manufacturers, including MG, to present products that can be accepted by the public,” he emphasized.

Therefore, he stated that they will launch more products in 2026. So it is hoped that their sales can improve compared to before.

“Next year we will definitely be more aggressive by releasing new products. There will be EV, hybrid, and ICE models, so the choices for consumers will be more complete,” he later said.

Not only that, he also mentioned they will add more dealerships so that customers can more easily make purchases and perform maintenance.

“We will certainly expand our dealerships in 2026 in line with next year's sales program. Currently, we have 40 outlets, and of course, that number will continue to grow,” he said.

Photo: KatadataOTO

Although reluctant to state the number of additions, he confirmed that there will be new areas they will work on. Thus, product distribution will be more optimal than before.

“MG is aware that sales are not just about the product but also about after-market services. So with this, it is hoped that the service will become more optimal,” he concluded.